Search Has Changed. And So Have We.

For years, Semrush has helped marketers triumph astatine search. Today, we're expanding what that means.

We’re introducing a marque rewired for the caller era of marketing. 

Marketers Are Under Pressure Because Rankings Alone Aren’t Enough 

People don't conscionable type keywords into Google anymore. They inquire questions successful AI tools. They observe brands connected TikTok and YouTube. They get answers straight from AI summaries.

Search hasn’t disappeared; it's expanded. AI-driven hunt is increasing astatine 527% year-over-year. Brands that show up consistently successful each these places are easier to find, understand, and trust. It’s a basal displacement successful really brands compete. 

But galore teams still deficiency a clear position of what’s happening. SEO and AI visibility are often managed separately. Data is scattered crossed devices and teams. 

Semrush is the intelligence motor for eager marketers, showing wherever brands appear, why capacity differs crossed platforms, and what actions amended visibility. 

That intelligence runs connected existent data, astatine scale. 

Our level is built connected 1 of the industry’s richest datasets, pinch 27 cardinal keywords, 43 trillion backlinks, 808 cardinal domain profiles, and 213+ cardinal LLM prompts. Marketers usage this information to understand really their marque visibility works.

Built for the Future of Marketing 

Over 17 years, Semrush has evolved alongside each awesome displacement successful digital—from keyword search to societal find to AI-driven search. As we evolved, the measurement we described ourselves nary longer reflected what we had become. SEO is still our foundation. But visibility coming goes acold beyond accepted hunt rankings. 

The caller Semrush marque brings this communicative together. It aligns our product, platform, and communications astir a azygous idea: helping marketers beryllium recovered everyplace hunt happens.

Our marque refresh gives america a clearer ocular identity, a stronger voice, and a much accordant measurement to show our story. You’ll spot it everywhere, from our logo to our language. 

Be Found Everywhere Search Happens

The extremity is the same. The marque now matches the ambition. 

Because we cognize what it feels for illustration erstwhile penetration meets action. 

When you spot the opportunity earlier your competitors do and spot the results follow. 

That emotion drives everything we build.

Semrush devices don’t conscionable show you what’s happening; they show you what to do astir it accelerated capable to springiness you an edge. 

We’re still focused connected helping marketers understand and turn their marque visibility—whether they’re moving solo aliases starring world teams.

Search will support evolving. That includes emerging areas for illustration agentic hunt optimization; ensuring AI agents doing the searching tin find and interact pinch a brand’s content. And we’ll support evolving.

Wherever marketers request to show up, Semrush will thief them get there.