Payntr Cooks Up $240 Min Woo Lee Shoe Around Golfer’s ‘Chef’ Persona

Min Woo Lee sports his caller signature shoe

Payntr

When it comes to some repast prep and golf, a keen mind goes a batch farther than a crisp weapon aliases a accelerated swing. Fans of Australian pro Min Woo Lee—the younger relative of 11-time LPGA Tour victor Minjee Lee—wear chef’s hats while watching their subordinate “cook” connected the play course.

With A24’s Anthony Bourdain biopic Tony successful theaters, the timing is peculiarly apropos for Lee to adhd a caller dash of spirit to his repertoire.

The play star’s tinkering pinch his instrumentality look was a storyline astatine the Tour Championship. He opened the season-ending tourney pinch a 62 aft a blind shaft test arranged by Callaway’s circuit reps prompted him to make a precocious switch. He went connected to decorativeness tied for fourth, earning a $1.7 cardinal payday.

For Lee, the adjacent instrumentality tweak starts astatine crushed level. The 28-year-old joined Payntr’s subordinate roster successful January, and the institution is now giving him a $240 signature play footwear that drops today.

The CHEF RX RS was developed and extensively wear-tested pinch Lee, marking the five-year-old footwear and apparel brand’s latest effort to move its circuit ambassadors into merchandise collaborators.

The signature-shoe motorboat extends a player-collaboration strategy Payntr began successful 2024 pinch the Jason Day co-designed Eighty Seven SC, which remains portion of the company’s existent kicks lineup. The extremity is not simply a recognizable subordinate wearing the logo, but a footwear pinch that player’s fingerprints each complete its capacity little and ocular identity.

For Lee, the situation was to onslaught a balance. “I wanted a footwear that felt locked successful and responsive erstwhile I’m swinging astatine afloat speed,” he said successful a statement, “but I besides wanted it to look clean, premium and different from thing other retired there.” The consequence pairs a full-grain-leather precocious and copper-accented styling pinch a propulsion sheet that Payntr says is intended to thief golfers amended harness crushed guidance forces—the forces generated done the feet and legs that thief create velocity successful the swing.

Payntr Creative Director Michael Glancy said the task was considered done “the lens of really Min Woo moves, generates powerfulness and expresses himself connected the course.”

That attack helps separate the exemplary from a run-of-the-mill branded colorway. Lee’s tastes are baked into its knit tongue, integrated bootie construction, traction strategy and cushioning, while the “Chef” moniker winks astatine the player’s fan-facing persona.

“Min brings tremendous energy, productivity and authenticity to everything he does,” Payntr president Mike Forsey said, adding that Lee’s feedback helped the marque build a footwear for his competitory requirements while simultaneously translating its capacity benefits to mundane golfers.

Starting today, the footwear is disposable done Payntr’s website, Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and prime retailers nationwide.