David J. Moore releases “The 24/7 CEO: The Battle for Survival That Helped Build Digital Advertising” pinch Forbes Books. ISBN-13: 979-8887508436
FORBES BOOKS
NEW YORK (September 1, 2026) — The 24/7 CEO: The Battle for Survival That Helped Build Digital Advertising by David J. Moore is now disposable on Amazon and astatine major booksellers. The book is published pinch Forbes Books, the exclusive business book publishing imprint of Forbes.
In The 24/7 CEO, digital advertizing pioneer David J. Moore takes readers wrong the rise, near-collapse, and singular betterment of 24/7 Media, the institution he co-founded successful 1997 arsenic the commercialized net was transforming the advertizing industry.
Within 3 years, 24/7 Media had expanded to 52 offices crossed 29 countries and reached a marketplace capitalization of $1.8 billion. Then the dot-com bubble burst. As net companies vanished and advertizing spending evaporated, 24/7 Media’s banal plunged beneath a dollar. Hundreds of labor were laid off, auditors issued a “going concern” opinion, and members of the company’s elder activity began considering bankruptcy.
Moore chose different path: support fighting.
Pulling from much than 4 decades successful media, technology, and advertising, Moore recounts the difficult decisions required to support the institution live while revealing broader lessons astir activity nether pressure. He shows really resilience must beryllium paired pinch adaptability, strategical thinking, disciplined execution, and an expertise to rally group erstwhile assurance is disappearing.
“David demonstrates the value of optimism and perseverance,” said Google Business Finance Officer and VP, Jonathan Hsu. “Through a riveting relationship of starring a institution done the ostentation and bursting of the net dot-com bubble, he imparts timeless lessons connected activity and life. This is simply a must-read, particularly for anyone navigating the existent AI exertion level shift.”
Part business memoir, portion firm endurance story, The 24/7 CEO offers entrepreneurs and executives a firsthand relationship of what activity demands erstwhile accepted options person tally retired and the early of an statement is connected the line.
This merchandise is posted connected behalf of Forbes Books (operated by Advantage Media Group nether license).
About David J. Moore
David J. Moore is simply a pioneer successful integer advertizing pinch complete 45 years of acquisition successful media, technology, and marketing. He co-founded 24/7 Media successful 1997, starring it done the dot-com clang to a $649 cardinal acquisition by WPP. Moore subsequently served arsenic Global President of WPP Digital and helped toggle shape Xaxis into a programmatic advertizing leader. He serves connected the Interactive Advertising Bureau (IAB) Board and has for astir 20 years, including arsenic Chairman (2009-2011) and first Chairman of the IAB Tech Lab. Moore is Vice Chair of the Advertising Education Foundation’s Finance Committee and laminitis of the Ioanna C. Moore Foundation, which supports crab investigation and families affected by the disease.
About Forbes Books
Founded successful 2016 successful business pinch Advantage Media Group, Forbes Books is the exclusive book publishing imprint of Forbes Media. Forbes Books offers business and thought leaders a measurement to stock their ideas and expertise pinch the world. Authors are cautiously vetted to guarantee their stories and insights align pinch the Forbes ngo of driving occurrence done invention and entrepreneurial thinking. For much information, visit books.forbes.com.
Forbes Books Media Contact: Annie LaGreca, [email protected]
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