Semrush helps you find gaps successful your AI visibility by identifying topics, sources, and communicative themes wherever competitors get mentioned successful AI answers but your marque doesn't.
The process is akin to SEO competitor analysis. You find wherever competitors are winning and adjacent the gap.
The Semrush AI Visibility Toolkit (available pinch Semrush One) helps you do conscionable that.
Here’s really to get started.
1. Find Topics Where Your Brand is Missing pinch the Competitor Research Report
The Competitor Research report identifies topics and prompts wherever your competitors look successful AI-generated answers but your marque doesn't.
Start by launching “Competitor Research” wrong Semrush’s AI Visibility Toolkit.
Enter your site’s URL pinch up to 4 competitors. If you’re unsure who to track, Semrush will propose apical rivals based connected your domain.
Then, click “Run competitor analysis.”
You'll spot a benchmark overview comparing your brand’s AI visibility against competitors’ crossed respective AI platforms.
This includes:
- AI Visibility: A benchmark people (0–100) that measures really prominently and reliably a marque is featured successful applicable AI-generated answers.
- Audience: An estimate of the brand’s full AI reach/exposure based connected the measurement of each the prompts and topics wherever the marque is mentioned.
- Mentions: The earthy full count of unsocial prompts wherever your marque sanction appears successful the matter of the AI response.
Use the dropdown astatine the apical to select by a circumstantial AI platform:
- ChatGPT
- Gemini
- Google AI Overviews
- Google AI Mode
To find circumstantial taxable gaps, scroll down to the “Topics & Prompts” section.
You’ll spot a database of thematic clusters that you tin benignant based connected each brand’s mentions. You’ll besides beryllium capable to cheque the estimated AI Volume for each topic.
Use this metric arsenic a guideline to prioritize which topics correspond the biggest opportunities.
To research circumstantial prompts, click immoderate taxable successful the table.
Use the "Missing" select for topics wherever AI platforms mention competitors but not your brand.
Sort the file for 1 of your competitors from precocious to debased to benignant the array by their highest number of mentions.
This will springiness you the topics wherever a circumstantial competitor has a precocious number of mentions, while your marque is missing completely.
Review this database to prioritize the topics astir applicable to your business, past grow them to spot the circumstantial prompts driving those gaps.
For a much granular view, move to the “Prompt” position astatine the apical of the array and use the aforesaid “Missing” filter.
Here you’ll find the nonstop questions and instructions users are giving to AI wherever competitors look but your marque doesn’t.
If these prompts are applicable to your business, it intends you person an AI visibility gap.
Plan to adjacent the spread by creating and optimizing content specifically for this taxable truthful that AI platforms tin mention your domain arsenic a root and mention your marque erstwhile prompted.
2. Find the Citation Sources that Influence Your Competitors Mentions
An AI citation spread is erstwhile an AI exemplary cites a circumstantial root (like a third-party reappraisal site, a news outlet, aliases a niche blog) successful responses that mention a competitor, but not your brand.
For example, see Monday and Asana arsenic 2 competing task guidance softwares.
If ChatGPT recommends Asana but not Monday successful an reply that cites a niche tech blog to validate that choice, that blog would beryllium a citation spread forMonday.
Identifying these gaps lets you reverse-engineer the sources of power down your competitors' AI mentions connected the prompts that matter most.
Much for illustration link building outreach, you tin scheme outreach to transportation partnerships and mentions of your marque connected these applicable sources of influence.
To find your AI citation gaps, enactment successful the “Competitor Research” study and click the “Sources” tab.
You'll spot a database of domains referencing you and your competitors.
Apply the "Missing" select to spot which domains mention competitors but haven't mentioned your brand, and again benignant by a competitor’s mentions.
Prioritize sources by looking astatine 3 signals:
- The number of prompts they look in
- Their integrated traffic
- The number of URLs cited from that domain
Together, these show you really influential a root is successful your category.
Click immoderate domain to grow it and spot the nonstop pages citing your competitors.
Then group them by type to determine really to act:
- Industry publications and niche blogs: Review the circumstantial pages citing competitors to understand the perspective (a roundup, a comparison, a best-of list), past transportation editors for inclusion connected those pages.
- Review and comparison sites: Find the circumstantial listing aliases comparison pages referencing competitors and scheme outreach to get your marque added straight to them.
- Community platforms for illustration Reddit and Quora: Contribute straight to the circumstantial threads AI is already pulling from.
3. Spot Narrative and Sentiment Gaps pinch the Brand Performance Reports
Narrative and sentiment gaps hap erstwhile AI models subordinate competitors pinch beneficial traits (like reliability, security, aliases easiness of use) much often than your brand.
To find these gaps, usage the Brand Performance reports.
To get started, motorboat the “Brand Performance” study wrong the AI Visibility Toolkit.
Enter your domain, prime a target location, and take a target language.
This includes ChatGPT, SearchGPT, Google AI Mode, Perplexity, aliases Gemini.
| Note: The Brand Performance reports are tied to the circumstantial operation of domain, location, and connection you prime during setup, and each operation uses 1 Brand Performance study limit. |
Identify Key Business Drivers Influencing Your AI Narrative
The Key Business Drivers heatmap wrong the Brand Performance study shows which of these attributes (like pricing, fulfillment speed, aliases merchandise assortment) AI mentions astir often for each marque successful your category.
These are the decision-making factors AI models usage to differentiate you from competitors. When users inquire for recommendations (like "What's the champion task guidance instrumentality for mini businesses?"), LLMs find which brands "own" circumstantial attributes—pricing, fulfillment speed, features, merchandise assortment, aliases value.
Notice the trophy icon marking the leader for each driver.
Scan for topics wherever competitors person the trophy and your marque ranks low. These are your communicative gaps.
Identify Sentiment Gaps by Question
Next, you tin dive deeper by analyzing your sentiment gaps by circumstantial questions.
The Narrative Drivers study shows your marque sentiment (positive aliases neutral) successful AI responses to a group of circumstantial prompts and questions.
Scroll down to the “Breakdown by Question” conception to spot your brand's position and sentiment people for circumstantial purchaser prompts alongside each competitor.
At the top, usage the pursuing preset filters to attraction connected gaps—these 2 are astir applicable for competitory analysis:
- Answers | Non-branded: question-style prompts wherever you tin spot you and your competitors’ position of being cited and the wide sentiment
- Citations | Non-branded: sources that AI cites for non-branded queries successful your class wherever your marque isn't represented.
In the “Answers | Non Branded” view, you'll spot your brand's position, sentiment score, and really some person changed complete time; alongside the aforesaid information for each competitor.
You tin besides select by position changes, sentiment shifts, and circumstantial competitors to constrictive the array further.
For instance, filtering for prompts wherever Asana doesn't look but competitors rank #2-5 reveals questions like:
- What is the champion measurement to negociate consequence registers successful a task tool?
- How do engineering teams negociate cross-team initiatives extracurricular rumor tracking?
- What are effective ways to negociate quarterly readying and resourcing?
These are your competitory gaps.
In the “Citations | Non-branded” view, you tin spot the mean sentiment of each marque crossed the prompts wherever a circumstantial domain is cited.
For example, successful this first row, Asana has a 92% affirmative sentiment and Monday has a 67% affirmative sentiment crossed AI answers that mention atlassian.com.
For Monday, that would beryllium different citation spread to research and effort to amended its marque sentiment erstwhile mentioned connected Atlassian’s site.
Note: Unlike the Competitor Research report, which pulls from Semrush's database of 239M+ prompts, the Brand Performance reports usage a different methodology. These generate astir 200 synthetic prompts designed to replicate existent purchaser information conversations, giving you a controlled position of really AI perceives your marque erstwhile prospects are actively comparing options.
Improve Your AI Visibility Today pinch Semrush One
Most brands still person nary clear image of wherever they guidelines successful AI-generated answers, overmuch little wherever competitors are pulling ahead.
Measuring AI visibility is still caller territory, and astir teams are still figuring retired wherever to start.
But don't overcomplicate it. Treat uncovering AI visibility gaps arsenic simply an further furniture to your existing competitor analysis.
With Semrush One, you get a clear position of competitors and gaps connected some AI Visibility and SEO. Use it to commencement uncovering gaps coming truthful you tin return action and drawback up to the competition.
English (US) · 
Indonesian (ID) ·