How rtCamp closed the AI perception gap costing them enterprise deals

rtCamp is 1 of the astir reliable WordPress agencies successful the world, pinch 250+ engineers who’ve supported 500+ endeavor engagements. Their customer database includes Al Jazeera, Google, Cox Automotive, and Penske Media. 

However, erstwhile the rtCamp squad checked what AI hunt engines were saying astir them, thing was missing. The models talked up rtCamp's engineering and migration work. But they downplayed immoderate of rtCamp’s credentials that endeavor information teams measurement astir heavily.

Here's really rtCamp utilized Semrush's AI Visibility Toolkit to find that spread and adjacent it successful a azygous month.

The problem: No visibility into AI positioning

Enterprise buyers were progressively utilizing AI devices to shortlist vendors. 

rtCamp knew this was happening. But they had nary visibility into whether they were showing up successful those AI-generated shortlists aliases really they were being described.

So they turned to Semrush's AI Visibility Toolkit to find out.

The solution: Finding and addressing gaps successful AI knowledge astir the brand

Here’s the workflow rtCamp followed to place and hole gaps successful what AI devices cognize astir them and coming to users:

Step 1: Diagnose the AI visibility spread pinch Semrush 

rtCamp's squad started pinch the Brand Performance study successful Semrush's AI Visibility Toolkit. 

The extremity was simple: rtCamp wanted to spot really LLMs were describing the marque crossed categories that matter to endeavor buyers.

The sentiment people and AI stock of voice looked healthy. 

Then came the mention-specific information successful the Perception study that reveals what AI talks astir erstwhile describing a brand. That's wherever a spread showed up.

AI models consistently recognized rtCamp’s strengths successful migrations & replatforming, infrastructure, and architecture. However, they provided comparatively little favorable sum successful security, compliance, and governance — the class that endeavor procurement teams measurement astir heavily.

rtCamp knew the credentials were important for enterprises. SOC 2 Type II and ISO 27001 certifications were already available. FedRAMP sum existed done the WordPress VIP partnership.

But these credentials weren't getting the aforesaid visibility successful AI responses arsenic their engineering strengths.

"Security is 1 of the astir important factors for enterprises erstwhile choosing a level and vendor. Semrush validated our thinking, and it gave america the information to prioritize information and compliance successful really we coming rtCamp."

Aviral Mittal, Chief Marketing Officer astatine rtCamp

Step 2: Make the invisible visible

Armed pinch their AI visibility data, rtCamp ran a focused group of changes to make the agency’s existing capabilities crossed information and governance visible to AI models and the buyers.

Here’s what the rtCamp squad did:

• Launched a dedicated Trust Center. rtCamp published trust.rtcamp.com arsenic a centralized hub for information posture, compliance progress, and information handling practices. This gave AI crawlers a structured, charismatic root to propulsion from.

• Made certifications public. SOC 2 Type II and ISO 27001 certifications were highlighted connected the website. AI models now had thing actual to reference alternatively of inferring trust.

• Mentioned FedRAMP authorization everyplace it mattered. rtCamp clients use from the FedRAMP-authorized infrastructure done the WordPress VIP partnership. That advantage was now definitive connected work pages and business messaging.

• Elevated trusted partnerships site-wide. Information astir partnerships pinch WordPress VIP, Automattic, Kinsta, and Pagely now appears successful footers, banners, and cardinal work pages. Ecosystem authority signals transportation existent weight pinch AI models that measure a vendor.

• Added spot signals to high-intent landing pages. Service pages for Drupal-to-WordPress, AEM-to-WordPress, Sitecore-to-WordPress, Kentico-to-WordPress migrations among others now show lawsuit studies, compliance credentials, business logos, and information indicators alongside the work descriptions.

• Published caller endeavor lawsuit studies. More system grounds of complex, high-stakes engagements gives AI models further worldly to tie on.

• Building spot done customer reviews connected G2 and Clutch: Third-party validation is simply a spot awesome for some AI models and quality buyers. This activity is ongoing.

For example, rtCamp's credentials, information controls, and partnerships are now visible wrong the Trust Center:

And crossed the website, starting pinch the homepage:

The results: Measurable activity successful 1 month

In a azygous month, rtCamp moved the needle connected AI perception:

Metric	April	May
Overall Favorable Sentiment	73%	100%
Security, Compliance, & Governance Sentiment	70%–80%	100%

First, the wide favorable sentiment jumped to 100%, pinch a 2% summation successful the AI stock of voice.

Second, sentiment for Security, Compliance, and Governance went from 70%–80% to 100%. 

This was besides reflected successful rtCamp’s AI cognition — a metric that measures sentiment crossed AI-generated answers to non-branded queries — versus its competitors.

Before:

After:

The alteration successful really rtCamp appears successful AI answers showed up successful income conversations. 

“As AI-driven find becomes much prevalent, enterprises are progressively encountering rtCamp's security, compliance, and governance credentials earlier engaging pinch the income team. Combined pinch the validation disposable connected rtCamp's website, including documented processes, transportation standards, and operational practices, this early visibility helps found spot and reduces clash successful the information process, enabling prospective clients to move guardant pinch greater confidence.”

Aviral Mittal, Chief Marketing Officer astatine rtCamp

Early signals of affirmative effect besides came from integrated traffic. Organic shape fills accrued 117% during the period.

The caveat: Enterprise income cycles are long. rtCamp is still watching which improvements related to their AI visibility activity stick. 

But truthful far, it’s clear that amended AI positioning is changing really buyers attack conversations.

What's Next

rtCamp is treating AI visibility arsenic an always-on marque wellness awesome alternatively than a one-time audit. 

The ongoing activity includes:

• Scaling G2 and Clutch reappraisal measurement to fortify third-party validation
• Producing targeted contented connected compliance, governance, and consequence simplification to turn the stock of mentions successful the information class and springiness prospects deeper context.
• Using the Semrush AI Visibility Toolkit to show cognition shifts connected a rolling basis

The takeaways from rtCamp’s efforts to amended really they’re presented successful AI answers?

AI models reward what they tin find, verify, and confidently aboveground to the group asking astir you.

For rtCamp, the region betwixt operational reality and AI cognition was a contented and clarity problem. Semrush made that spread measurable. Closing it became an actionable task pinch clear results.