Clients are asking questions agencies couldn’t reply a twelvemonth ago: Are we showing up successful ChatGPT? Did AI Overviews termination our traffic? Are your trading strategies still working?
How do you support delivering results and beryllium your effect erstwhile the scenery changes weekly?
As an agency, it's a large challenge. How do you support delivering results and beryllium your effect erstwhile the scenery changes weekly?
Below, 4 agencies stock really they're utilizing Semrush to way AI visibility, beryllium ROI to clients, and move AI hunt into a existent maturation channel.
The agencies doing this good aren't building a abstracted AI practice. They're extending what they already cognize astir SEO into a caller furniture of search.
Earned Media Australia: Putting together the "AI Funnel" from Visibility to Leads
- Agency: Earned Media Australia
- Clients include: Global SaaS, universities, wellness supplements, ecommerce sellers
- Focus: Evolution of reporting and revealing the AI funnel
- Tools used: Position Tracking, Organic Rankings, My Reports
The absolute champion point that really helps my clients retired of Semrush correct now, is our expertise to usage the Position Tracking instrumentality to get an knowing of AI overview percent crossed queries, and past percent of times that the customer really appears successful those AI overviews.
David Schneider, SEO & GEO Lead astatine Earned Media Australia
Educating and Reporting the AI Funnel
Earned Media Australia reports connected the afloat AI funnel, from high-level visibility metrics to AI referral postulation and conversions, utilizing Semrush's Position Tracking and My Reports.
David maintains customer connection pinch a monthly AI digest covering caller manufacture news and changes. This keeps his clients informed and builds spot successful the agency.
To way the AI chimney pinch Semrush, the squad breaks it down into 3 levels:
Top of the Funnel
Showing high-level metrics for illustration AI Visibility, Mentions and Citations beryllium the marque is successful the wide "consideration set" and has the expertise to get cited and recommended by AI.
Visual Proof to Paint the Picture
Tracking a targeted group of prompts for each client, and showing screenshots of LLM responses wherever the marque is recommended correct successful the response.
This connects the dots for the client. Instead of seeing AI visibility arsenic an absurd metric, they spot their marque recommended successful a existent AI response.
Bottom of the Funnel
To necktie it each together they usage AI Referral Traffic information to show existent clicks and conversions from platforms for illustration ChatGPT and Perplexity.
With Semrush’s My Reports tool, it's arsenic easy arsenic connecting Google Analytics and dragging the correct widget into the PDF builder.
Call it the "AI Funnel." You’re visible successful AI, and now you’re getting the clicks.
David Schneider, SEO & GEO Lead astatine Earned Media Australia
Further reading: Create an SEO + AI Search Marketing Report
Sure Oak: Gaining Agency Leads Through AI Visibility
- Agency: Sure Oak
- Clients include: SaaS, financial services, B2B technology, education
- Focus: Building agency authority to waste AI services.
- Tools used: Organic Rankings, AI Visibility Toolkit, Looker Studio (for civilization reporting)
Sure Oak became their ain impervious of conception by boosting their quality successful AI Overviews (+286%) and ChatGPT referral visits (41%). After this, 40% of each caller leads for the agency travel from their AI visibility.
Throughout 2025, arsenic they appeared successful much AI-powered searches, the leads started to travel in. Ultimately, her squad sees optimizing for AI hunt arsenic an integrated summation to SEO, and not a abstracted service.
AI hunt optimization is simply a portion of each SEO engagement we deliver. We execute auditing, reporting, consulting, contented optimization, and citation building for our monthly retainer clients, but besides connection one-off projects, specified arsenic an AISO (AI hunt optimization) audit if needed. We consciousness [SEO and AI Visibility] request to beryllium integrated to beryllium successful.
Andrea Schultz, Director of SEO astatine Sure Oak
Note: AI hunt optimization goes by respective names successful the industry—AEO, GEO, AISO—and there's nary statement yet connected which sticks. We're utilizing them interchangeably present to bespeak really practitioners really talk astir this work.
Starting pinch Growing the Agency’s Visibility successful AI Overviews
Before trading AEO (answer motor optimization) aliases GEO to clients, Andrea Schultz from Sure Oak optimized her own agency’s beingness successful AI results.
For cardinal hunt position for illustration “winning saas seo,” Sure Oak appeared arsenic a apical source. Once they had their impervious of concept, it was easy to replicate the occurrence for clients.
Andrea's strategy was grounded successful SEO fundamentals, but pinch an accent connected making contented easy parseable by AI systems.
- Creating high-quality, topic-cluster contented that solves full personification questions
- Adding TOCs (table of contents) and cardinal takeaways for AI-friendly readability
- Implementing schema wherever possible
- Ensuring due HTML tagging and heading architecture
To showcase results to their clients, Andrea likes to usage the AI Share of Voice statement chart from the Brand Performance reports:
With Semrush Organic Rankings, we tin propulsion the prompts and number of appearances for a client's website wrong Google's AI Overviews. Over time, we past analyse wherever caller visibility has been gained, on pinch the inclination of wide vulnerability wrong Google's AI Overviews.
Within the AI Visibility Toolkit, we dive deeper into stock of sound connected LLMs, sentiment, and opportunities to spot wherever we guidelines against competitors. We find wherever they’re cited, and wherever we whitethorn not beryllium to summation much marque mentions and citations.
Andrea Schultz, Director of SEO astatine Sure Oak
When they optimize for some accepted and AI hunt together, the results compound. For their cybersecurity client, this led to a 137% YoY summation successful conversions on pinch 1,118% summation successful AI referral postulation and 39% summation successful integrated traffic.
Activate Digital: Fixing Content Gaps On Traditional and AI Search
- Agency: Activate Digital
- Clients include: Home services, car dealers, finance, healthcare
- Focus: Content strategy that wins connected each find channels
- Tools used: Brand Performance, AI Visibility Toolkit
Most SEOs presume you build accepted hunt rankings first, past optimize for AI visibility second.
Jonathan Banks flipped that playbook.
His squad uses Semrush's AI Visibility Toolkit to find the topics wherever competitors are being cited successful ChatGPT and Google AI Overviews, but his clients are not.
Those gaps soon go contented plans to triumph connected some visibility layers—traditional and AI search.
We usage Semrush to place taxable gaps, entity gaps, and over-reliance connected azygous keywords. Then, we validate whether contented is built successful a measurement that supports AI summaries, reply extraction, and entity association. Without that visibility layer, AI SEO becomes guesswork. Semrush gives america a system measurement to make it repeatable.
Jonathan Banks, CEO astatine Activate Digital
Their communicative is impervious that AI visibility gaps tin uncover high-value SEO opportunities competitors are missing.
Content Gap Analysis that Works for Both SEO and AI Visibility
Here’s really Activate Digital executed their contented spread strategy for their location services client, Dryer Vent Wizard.
With Semrush's AI Visibility Toolkit, they identified communal dryer correction codification queries group asked AI about.
When they opened the Brand Performance report, it showed a database of applicable AI prompts related to their business. What stood out?
There was 1 mobility astir a very circumstantial dryer correction codification wherever the title was mentioned, but Dryer Vent Wizard wasn’t.
They created a broad guide, localized it crossed 100+ Dryer Vent Wizard locations, and each location now ranks locally for correction codes.
After moving pinch Activate Digital, the client’s integrated postulation doubled and now 10% of each franchise leads travel from AI visibility.
The Client Education Challenge
The biggest hurdle? Expectation-setting. AI visibility breaks the aged "one page, 1 keyword" model.
Jonathan helps his clients understand 3 cardinal shifts:
- Authority thumps frequency
- Fewer, amended pages often outperform dozens of bladed SEO pages
- AI systems reward consistency, structure, depth, and mentions—not hacks
Semrush helps america span that spread because we tin show the data, not conscionable explicate the theory. It gives credibility to conversations that would different sound abstract.
Jonathan Banks, CEO astatine Activate Digital
When reporting, they build a communicative from aggregate viewpoints: keyword search to show AI Overview volatility, contented audits to emblem pages AI ignores, and competitory study showing who AI systems consistently cite.
Coalition Technologies: Rescuing Brand Sentiment successful AI Summaries
- Agency: Coalition Technologies
- Clients include: Restaurants, Army surplus equipment, niche ecommerce shops
- Focus: Reputation guidance and information accuracy.
- Tools used: Brand Performance, AI Visibility Toolkit.
After reviewing really their clients were represented successful AI answers, Jordan Brannon’s squad instantly spotted AI hallucinations and outdated info.
And pinch the Competitive Perception floor plan successful Semrush’s AI Visibility toolkit, that misconception was measurable.
Their Army Surplus World customer sells surplus subject instrumentality for illustration sleeping bags and dense jackets to the public.
The instrumentality is each high-quality and unused, but successful respective instances, ChatGPT was calling the products “outdated technology.”
Fixing Brand Sentiment and Misrepresentations
Coalition Technologies refreshed messaging connected their client’s homepage, astir page, and societal profiles to correct ChatGPT's misrepresentation of their products arsenic 'outdated technology.
The marque visibility and sentiment people thief america understand wherever there's a problem. Looking astatine the prompts that we're really ranking for. We're capable to inquire ourselves ‘what's an actionable measurement we tin return from here?’
Jordan Brannon, President astatine Coalition Technologies
To onslaught this issue, his squad tested the measurement they building contented and refreshed messaging crossed cardinal areas.
We’ve really seen AIs and LLMs put a bigger accent connected very intelligibly worded, very straight phrased contented connected to the prompts… We had to refresh messaging connected the astir page, homepage, and societal profiles to steer those responses backmost toward accuracy.
Jordan Brannon, President astatine Coalition Technologies
Coalition Technologies knows that LLMs will spot a marque arsenic an “entity” represented crossed the web (including societal media and 3rd statement publishers), and not conscionable the charismatic website. So the hole is much than connected your ain site.
With their updates to on-site and off-site messaging, they were capable to increase AI referral postulation by 429%.
This aforesaid customer saw a 547% assistance successful conversions complete that aforesaid time.
Practical Takeaways for Your Agency
These agencies don’t dainty AI visibility arsenic a abstracted standalone service. It's an improvement of what they already do pinch SEO, applied to different layer.
Here's what you tin return distant for your ain agency workflow:
- Connect the dots of the AI chimney reporting: Use Semrush's Position Tracking to show AI Overview appearances, the AI Visibility Toolkit for mention and citation data, and My Reports pinch Google Analytics 4 (GA4) widgets for AI referral traffic. Combine them successful 1 customer study to show the afloat picture
- Prove your lawsuit pinch your ain agency: Set up AI visibility search for your ain domain earlier pitching it to clients. When you tin show prospects that you've boosted your ain AI Overview appearances by 286% and that 40% of your caller leads now travel from AI visibility, you've built instant credibility earlier the transportation moreover starts.
- Leverage AI Visibility gaps arsenic contented opportunities: Find topics wherever competitors are cited but you’re not, and build contented to adjacent the spread and triumph connected some accepted hunt and AI.
- Monitor sentiment to protect reputation: Use the Perception report successful Semrush's AI Visibility Toolkit to reappraisal Competitive Perception and Key Sentiment Drivers weekly. Catch misrepresentations earlier they costs you clients.
Ready to adhd AI visibility to your agency's services?
English (US) · 
Indonesian (ID) ·