Google Search Console adds social and video reports

Google Search Console’s caller platform properties now fto you spot really your societal and video contented performs successful Google Search and Discover. The caller reporting characteristic provides marketers pinch first-party capacity information for their Instagram, TikTok, X, and YouTube accounts.

Google Search Central announced the rollout connected LinkedIn connected July 7, 2026.

What level properties include

Platform properties springiness publishers and creators a dedicated abstraction successful Search Console pinch 3 types of reports for each connected account. Here’s what each study covers: 

• Performance report: Shows clicks, impressions, mean CTR, and mean hunt position for the selected property. You tin select by hunt type, specified arsenic Web, Image, Video, aliases News, to spot which circumstantial posts are driving traffic.
• Insights report: Gives a high-level overview of caller postulation trends, top-performing content, and really group are uncovering your level contented connected Google.
• Achievements: Tracks maturation milestones and click-based accomplishments, specified arsenic hitting a caller period for full clicks from Search successful the past 28 days.

How to group up level properties successful Google Search Console

1. Open Google Search Console and motion in
2. Click the spot selector dropdown successful the apical left
3. Select "Add property"
4. Choose "Platform property" from the disposable options and prime your level (Instagram, TikTok, X, aliases YouTube)
5. Verify ownership by pursuing the prompts to link your account
6. Once verified, navigate to the caller spot to entree your Performance, Insights, and Achievements reports

Note that it tin return up to 48 hours for your information to go available. Google is rolling level properties retired gradually complete the coming weeks, truthful the action whitethorn not show up successful your relationship correct away.

Why level properties matter

Until now, location was nary autochthonal measurement to spot whether a brand's societal contented was surfacing successful Search aliases Discover. Brands relied connected platform-native analytics, which don't show Google capacity astatine all. Platform properties are the first clip Google has reported hunt capacity for properties marketers don't ain outright.

The bigger awesome is that Google is treating social and video arsenic hunt surfaces. YouTube videos and societal posts are indexable and rankable, competing for visibility alongside webpages. The move for marketers is to dainty societal contented arsenic rankable content, not conscionable engagement, and build it pinch hunt intent successful mind.

Keep the scope successful mind: these reports screen Google Search and Discover only, not on-platform reach, truthful they complement your autochthonal analytics. The applicable measurement is to verify your accounts now truthful information starts collecting, past watch which formats and topics gain hunt visibility to build connected what works.

Go beyond level properties pinch Semrush

Platform properties springiness you a clearer image of your ain societal hunt performance, but knowing the competitory scenery requires going deeper.

The Social Tracker lets you show competitors' societal activity and benchmark it against your level properties report. 

And the Traffic & Market Toolkit lets you spell deeper connected competitor traffic, analyzing which channels thrust their results, really audiences behave, and wherever your domain stands successful the market.