Google Ads is evaluation a new division in the advertiser console named "Asset Activity." Asset Activity is tagged "Beta" inside Google Ads and it uses Google AI to provision you data on your Google Ads assets, specified as asset performance, asset diversity, competitor performance, industry trends and more.
A figure of advertisers spotted this complete the weekend including Anthony Higman on X and Hana Kobzová on PPC News Feed via CJ Lopez. Hana wrote, "A new Asset action page, currently in beta, has been spotted in Google Ads. This characteristic offers insights updated all week, allowing advertisers to display through categories specified as Featured, Asset performance, Asset diversity, Competitor performance, and Industry trends."
Here is Higman's screenshot of the button:
Here are additional screenshots from Hana:
Anthony stated this is an "AI feature" but he "actually likes this one."
Forum conversation at X.
