Google is evaluation additional AI-generated summaries inside its hunt ads. This one shows AI-generated summaries complete the grouping of the sponsored results, summarizing all the ads from all the advertisers, alongside additionally AI-generated summaries below all ad description.
When the AI-generated summaries are loading, there is the loading animation, to keep us entertained.
This was spotted by Brodie Clark who posted this on X and SERP Alert - current is his video:
Brodie wrote, "Google’s sponsored results on mobile are increasingly becoming additional generative. Not lone is there a loading animation for this example, but all idiosyncratic ad has its own clarification for the business, and afterward there’s an additional clarification at the top of the sponsored results that mentions the brand names that are listed alongside an additional nexus to their ads."
We've seen this before on sponsored ads and sponsored products but I am not certain if we've seen the summary at the top of the ads.
Forum conversation at X.
