Meta isn't naming its AI models after fruit anymore

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Meta isn't naming its AI models after fruit anymore

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Meta CEO Mark Zuckerberg.

Meta CEO Mark Zuckerberg. ROBERTO SCHMIDT / AFP via Getty Images

Meta is done alongside fruits.

The social media elephantine has internally decided to halt naming its AI models following fruit, a individual acquainted alongside the matter said.

It's mostly a branding decision, as fruit-based codenames don't chime fine alongside Meta's lofty AI ambitions, the individual added.

"Watermelon" was the inner codename for Meta's latest AI, Wonder Full, which Meta stated was its archetypal cutting-edge "frontier" model. Meta teased its initiate by posting photos of the fruit.

Meta dubbed its former tongue and depiction models "Avocado" and "Mango," respectively.

Meta declined to comment.

Meta's CEO, Mark Zuckerberg, and AI chief, Alexandr Wang, joked on the Cheeky Pint podcast final duration that they've run out of create names for their AI.

"We're out of fruits," Zuckerberg said. "So we're going to have to toggle to a new convention."

"I think the lone create that is technically larger is the durian, and you don't desire to go to the durian," Wang said.

Meta isn't the lone tech business to name its AI products following items you can buy in a market store.

In 2025, OpenAI dubbed one example "Garlic" internally, The Information reported. Google additionally released its "Nano Banana" depiction generator in 2025.

More recently, as AI models get additional powerful, it's rotate into trendy to provision them additional awe-inspiring names, akin Anthropic's Mythos or OpenAI's Astra.

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Charles Rollet is Business Insider's tech equal in San Francisco, anywhere he focuses on breaking important news concerning the AI industry. In 2025, he led an inquiry which revealed that Scale AI had inadvertently exposed confidential data concerning its workers and clients. In 2026, he was the archetypal to interrupt the news that Meta had halted a arguable keystroke tracking program.Prior to joining BI, Charles worked at TechCrunch covering startups and VC in San Francisco. Before that, he was based in Southeast Asia for a decade, anywhere his activity won a Gerald Loeb award and was nominated for a Society of Publishers in Asia award. His reporting on the surveillance industry led to US individual entitlements sanctions on five Chinese safety camera manufacturers.Charles is particularly curious in how frontier AI models are built and trained. He has a master's flat in endeavor reporting from NYU and a bachelor's flat in former from Northwestern.You can communication Charles securely on Signal at charlesrollet.12 or +1-628-282-2811. Charles keeps sources anonymous. Please use a non-work equipment to attain out.

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