Microsoft is showing ads at the top of the Bing AI Mode (formerly Copilot Search) results. Bing volition display the two normal hunt ads and additionally buying ads at the top.
Sachin Patel posted examples of normal hunt ads at the top and whenever I was trying to replicate this, I spotted them for buying ads.
Of course, the "sponsored" labels on the Bing results are so muted, at archetypal I didn't notice they were ads.
Here is my screenshot:
Here is Sachin's screenshot:
And yes, ads display up in follow-up queries in Bing's AI Mode, as Google calls them, multiturn ads.
Forum conversation at X.
