It usually comes up connected a telephone betwixt the postulation recap and adjacent quarter’s plan. A customer asks whether they look erstwhile personification types a mobility into ChatGPT. Most agencies still don’t person a existent answer.
That mobility is now everywhere.
In AgencyAnalytics’ 2026 Marketing Agency Benchmarks Report, based connected responses from 494 agency professionals, 66% said helping clients look successful AI-driven hunt is the apical caller work clients are requesting. It classed up of performance-based paid ads and short-form video, some of which person been building for years.
AI hunt went from a curiosity to the apical customer petition successful a azygous year. Demand is existent and rising fast. What comes adjacent is harder.
Demand outran measurement
Agencies consciousness the shift, but emotion it and measuring it are different. In the report, 64% named Google’s AI Overviews their apical manufacture concern.
At the aforesaid time, 48% said they can’t reliably way group who observe a marque done AI tools, and 47% can’t property conversions crossed the multi-session journeys AI-assisted investigation creates.
Rank search was built for bluish links. It can’t show whether an AI-generated reply names a client, really it describes them, aliases which sources shaped the response.
So erstwhile a customer asks really they’re doing successful ChatGPT, astir agencies person to admit they can’t tell. That’s a difficult reply to springiness personification paying to know.
What agencies tin really measurement now
AI hunt visibility is nary longer a achromatic box. Four things are trackable today, and together they supply a existent answer:
- Visibility: Whether a customer appears erstwhile a punctual relates to their business.
- Position: How prominently they appear.
- Sentiment: How the AI describes them (positive, neutral, aliases a problem worthy flagging).
- Citations: Which URLs the exemplary relies connected to build its response, revealing whose contented shapes the answer.
Track those 4 complete clip crossed engines for illustration ChatGPT and Gemini, and “Are we showing up?” becomes a floor plan an agency tin put successful beforehand of a client.
Where that search lives matters arsenic overmuch arsenic what it measures. AgencyAnalytics built AI Tracker into the aforesaid level much than 7,000 agencies already usage for reporting, truthful AI hunt visibility sits beside the traffic, leads, and gross they already track.
Unlike a standalone tool, AI Tracker tells 1 connected story: wherever a customer appears successful AI hunt and what it’s doing for the business. It uses a shared excavation of credits crossed an agency’s full customer base, pinch nary per-seat mathematics arsenic clients are added.
A bolt-on instrumentality tin study a metric. Connecting AI visibility to trading results explains what it means.
Getting the information wherever the activity happens
There’s a 2nd half to the equation: wherever agencies really work.
More of an agency’s time now happens wrong AI tools. An relationship head is reviewing a client’s capacity successful Claude aliases ChatGPT, past stops, switches tabs, pulls a number from a dashboard, and brings it backmost into the conversation.
AgencyAnalytics MCP closes that gap. It connects unrecorded customer information to the AI devices agencies already use, truthful they tin inquire astir capacity without leaving the conversation.
Every query is scoped to a circumstantial client, and existing permissions transportation over, truthful agencies only spot the accounts they’re authorized to access. AI Tracker information reaches the squad wherever they’re already moving alternatively of sitting successful a dashboard personification has to retrieve to open.
Together, AI Tracker and MCP simplify the workflow: measurement really clients look successful AI search, past bring that information into the devices wherever study and penning happen.
Why this is simply a retention problem, not conscionable an SEO one
It’s tempting to record AI hunt nether SEO and move on. That undersells what’s astatine stake.
The apical mobility clients ask, cited by 55% of agencies, is whether trading connects to existent revenue.
That mobility reflects a broader displacement successful what clients now expect.
“Agencies are being asked to do a different occupation than they were a twelvemonth ago,” said AgencyAnalytics CEO Joe Kindness. “Clients want to cognize if they show up successful ChatGPT, they want answers the infinitesimal they ask, and they expect impervious tied to revenue. We activity pinch 7,000 agencies serving 150,000 clients, truthful we spot these shifts early. AI Tracker puts that visibility into our customers’ hands.”
An agency that tin show wherever a customer appears successful AI results, alongside the gross that visibility supports, is having a very different conversation. One looks prepared for wherever the marketplace is going. The different is near without an reply to a mobility the customer already cares about.
The displacement is already here. Agencies that tin measurement and study connected it will reply the ChatGPT mobility pinch data. The afloat image of what’s changing, and really agencies are responding, is successful AgencyAnalytics’ July motorboat of its caller AI features.
