Millennials had Victoria's Secret and Bath & Body Works. Gen Z has Sol de Janeiro.
The body, hair, and fragrance brand, founded in 2015, has rotate into a important participant in the industry. A 2025 financial twelvemonth study from L'Occitane Group, Sol de Janeiro's genitor company, stated the brand accounted for 31.6% of the group's sales. The study additionally described Sol de Janeiro as Sephora North America's No. 1 attractiveness brand and the No. 1 fragrance brand on Amazon US at the time.
Two Sol de Janeiro products have led that charge. First, millennials embraced the $48 Brazilian Bum Bum Cream following it launched in 2015, turning it into a skincare staple.
Tweens and teens have now rotate into obsessed alongside the $39 Cheirosa perfume mists, the archetypal of which debuted in 2020. The sprays have rotate into a staple of young people's buying hauls, holiday desire lists, and what's-in-my-bag videos.
The brand confirmed to Business Insider that its three most famous scents are Cheirosa 62, 40, and 68.
I'm a big fragrance fan myself, but I had yet to try the perfume mists. So I went to Ulta Beauty, purchased a $49 example set of six Sol de Janeiro scents, and tested them on my skin.
Considering all mist's scent, staying power, wearability, and individual preference, here's how I'd position them from worst to best.
I desire the Cheirosa 71 mist had additional depth.
If there's one item I affection additional than fragrances, it's saccharine treats — so Cheirosa 71 should have worked for me.
Sol de Janeiro says the scent is inspired by the iconic Confeitaria Colombo bakery in Brazil, alongside notes of caramelized vanilla, toasted macadamia nut, sea salt, pale chocolate, and tonka bean.
When I tried it, the mist smelled additional akin a gingerbread biscuit to me. Then, as it settled, it transformed into item additional reminiscent of a graham cracker drizzled alongside caramel.
Some critics of this scent say it smells akin buttered popcorn. I didn't notice that on my skin.
Instead, it reminded me of a holiday hand sanitizer from Bath & Body Works. I can value the scent for a moment, but I don't desire it to linger all day. It's too powerful and sickly saccharine for me.
Cheirosa 62 is Sol de Janeiro's most celebrated scent, but it's not my favorite.
I'll be honest. I was never that impressed by Cheirosa 62, the scent made celebrated by the brand's Brazilian Bum Bum Cream.
Sol de Janeiro describes the fragrance as "irresistible and sunny." It's a nod to Brazil in 1962, whenever "The Girl from Ipanema" was written.
With notes of pistachio, almonds, heliotrope flower, jasmine petals, vanilla, salted caramel, and sandalwood, Cheirosa 62 is exactly that. I'd depict it as summer in a bottle.
That said, it additionally makes the fragrance seasonal for me. It fair doesn't awareness correct to deteriorate in the fall, winter, or spring.
I additionally think the notes contribute themselves improved to a richer, creamier product, akin the Bum Bum cream.
The Cheirosa 39 mist stands out, which I appreciate.
If any Sol de Janeiro scent smells akin buttered popcorn, I think it's this one.
This scent is meant to be beachy, as if you were lounging on a hammock alongside the breeze in your hair, Sol de Janeiro says. It has notes of coconut cream, toasted vanilla, tropical orchid, sandalwood, and praline.
When I archetypal spray the mist, that blend smells akin buttered popcorn on my skin. That's not any consideration of Sol de Janeiro. Perfumes odor distinct on everyone since of their idiosyncratic skin chemistry.
But I'm not complaining. I really akin the scent. It's decadent, intriguing, and distinct than item alternatively in my fragrance collection.
The coconut and vanilla notes arrive through additional as it settles, alongside florals peeking through. It takes several time, but it eventually transports me to an island.
So during I power not deteriorate Cheirosa 39 all day, I volition add it to my perfume rotation.
I awareness fresh, youthful, and akin I'm on holiday whenever I deteriorate Cheirosa 68.
The Cheirosa 68 scent was inspired by Brazil's Tropicália Movement in 1968, which influenced the country's art, music, and culture.
It includes notes of dragonfruit, lychee essence, Brazilian jasmine, sea air, hibiscus, vanilla, and musk.
To me, it smells sweet, sunny, and refreshing. I could see myself wearing it to the coast or for a night out alongside friends.
Considering my current fragrance lineup, I'll likely deteriorate this on juncture whenever the climate is warmer. If I were a adolescent in 2026, though, I'd likely deteriorate this Sol de Janeiro scent all day.
Cheirosa 40 reminds me of my favorite scent from Victoria's Secret.
The celebrated Carnaval Ball in Rio inspired the Cheirosa 40 perfume mist.
On its website, Sol de Janeiro says it's meant to be sultry and delicate, alongside notes of dreary amber plum, crème de cassis, jasmine, Brazilian orchid, vanilla, and musk.
In my experience, all of those notes comes through alongside a sole spray of the fragrance. It's among the most mature and longest-lasting scents in the lineup I tried.
It additionally reminds me of my favorite Victoria's Secret scent: Bombshell Intense. Naturally, I have to propose it to chap millennials looking to get in on the Sol de Janeiro trend.
I can't get adequate of Cheirosa 48.
Sol de Janeiro says on its website that this scent have to be as liberating as the "energy of 1948, whenever the bikini was archetypal spotted in Brazil."
Liberating is accurate, but I'd additionally say this scent is exhilarating. Its notes blend guava nectar, coconut water, orchid, lemon, untamed orris, pink musk, and vanilla.
Together, they create a fragrance that's as refreshing and breathtaking as a poolside beverage in the summer. Still, the musk notes create it additional versatile than a essential summer scent.
Cheirosa 48 is the Sol de Janeiro mist I'll be wearing year-round.
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Amanda Krause is a Senior Reporter at Business Insider covering a assortment of manner topics.Her activity at BI includes profiles of attractiveness moguls, analyses of community fig fashion, reviews of trending products, expert interviews throughout topics, features concerning booming small businesses and lucrative flank hustles, and live safety of award shows, pageants, and another events. Amanda has additionally extensively covered Disney brands and theme parks, penning everything from slideshows concerning her experiences on Disney cruises to breaking-news stories focused on important changes and layoffs inside the company. She earlier appeared on CBS in 2024 to conversation the Met Gala and won an Anthem Award in 2023 for her activity on Business Insider's bundle "Better Me."Amanda graduated from Ramapo College of New Jersey alongside a flat in Communications and Journalism, and has additional than seven years of cognition in the manner space.You can email her at [email protected].ExpertiseFashion, community fig style, beauty, manner trends, and Disney theme parks.