Why AI food looks like that

Sep 04, 2026 06:00 PM - 6 days ago 10

There is simply a torrent of unappetizing slop coming from restaurants, cafes, and brands that are progressively turning to AI to make images promoting their food. The resulting scary show includes donut shrimp, Reubens from the deep, wormlike noodles, and noodle-like pastries and stringy chicken. There’s besides building worldly masquerading arsenic crystal cream, ice pick masquerading arsenic brains, and different masonry-adjacent cuisine. I don’t moreover cognize really to statesman describing this monstrous effort of a burger, and the little said astir the trypophobic burrito from hell, grubs and all, the better. There are lumps. And holes. So galore holes.

“Diffusion models are notoriously anemic astatine generating thin, continuous, terminating structures.”

We don’t usually cognize why anyone would usage AI slop to waste thing intended to look appetizing, peculiarly erstwhile the nutrient is presumably correct location to photograph. But we do cognize a spot astir why AI is truthful adept astatine producing specified exquisitely nauseating images.

There are galore reasons why this AI nutrient is truthful wrong, from the method nuances of really AI systems make images and the materials utilized to train them to the psychological baggage humans comprehend the images through. Frequently the problem starts from the very outset. Many of the starring image generators nutrient images utilizing diffusion. Put simply, diffusion models commencement pinch an image of axenic sound — thing for illustration a screenful of fixed — and gradually region sound small by small successful bid to create the requested visual. “This intends that initially coarse structures are recovered first pinch good texture details” coming astatine the end, explained Chris Russell, a professor of AI, government, and argumentation astatine the University of Oxford and an master successful machine vision.

Russell said that successful galore of these unsettling nutrient images things person already gone incorrect by the clip those finer specifications are added. The exemplary mightiness get the basal building of an entity incorrect astatine an earlier stage, past lump vivid texture specifications connected apical of that structure. “This is the aforesaid benignant of nonaccomplishment arsenic you spot erstwhile a personification is generated pinch six fingers alternatively of five,” Russell said. (This could explicate the donut shrimp too.)

The exemplary mightiness get the basal building of an entity incorrect astatine an earlier stage, past lump vivid texture specifications connected apical of that structure.

Even erstwhile the underlying building is solid, finer specifications tin spell awry successful their ain ways, said Giovanbattista Califano, a behavioral intelligence who studies responses to AI-generated imagery astatine the University of Naples Federico II successful Italy. “Diffusion models are notoriously anemic astatine generating thin, continuous, terminating structures,” he said. “Noodles, strands, and tendrils are precisely the benignant of geometry that trips this up, truthful you get spaghetti-like artifacts bleeding into places pinch nary anatomical aliases culinary logic.” In different words, erstwhile a exemplary starts generating thing for illustration this, it tin struggle to fig retired wherever it should extremity aliases what it should beryllium attached to. Other repeating textures for illustration bubbles and seeds are likewise difficult for diffusion models to incorporate wrong sensible boundaries, he added, meaning they often spill into areas they should not beryllium in. That helps explicate why truthful galore AI nutrient images are truthful relentlessly noodly, unsettlingly patterned, and riddled pinch the benignant of clustered holes that tin trigger trypophobia.

It doesn’t thief that AI has nary thought what a sandwich really is. Or a noodle. Or a burrito. It has nary knowing of the objects it’s creating aliases the beingness world they inhabit. It has learned, broadly, what these things thin to look for illustration connected a statistical level, but not why they look that measurement aliases really they’re expected to behave. “AI image procreation reproduces looks without due knowledge astir the world,” explained Roland Meyer, a professor for integer cultures and arts astatine the University of Zurich successful Switzerland. The consequence is an approximation of nutrient divided from immoderate knowing of the point itself.

That deficiency of knowing tin lead to immoderate stomach-churning artistic interpretations by humans who position the images, said Michael Cook, a elder teacher successful machine subject astatine King’s College London. Hence the crystal pick that resembles cracked concrete, aliases burgers seemingly fashioned from rocks. AI models person nary knowing of why nutrient should not look for illustration different non-food images successful that way. “These textures mightiness look wholly normal if utilized successful an architectural context,” Cook explained. “But they go incorrect erstwhile we ideate it arsenic edible food.”

The images utilized to train these models tin compound the problem. “Because we cognize truthful small astir the training processes of these systems, we don’t really cognize what operation of contented they’re receiving, aliases what associations they’re making,” Cook said.

Food photography is often highly stylized, afloat of crisp contrasts, aggravated colors, glossy lighting, and exaggerated shapes. Sometimes the “food” being photographed isn’t moreover food. Meyer said AI models tin prime up connected these aboveground qualities and ocular conventions, but reproduces them without knowing the discourse down them. “In different words, AI image procreation perfectly imitates the look of photography, but not its master artistic strategies,” Meyer said. “That is yet what makes them truthful unsettling.”

It doesn’t thief that AI has nary thought what a sandwich really is. Or a noodle. Or a burrito.

Style aside, there’s different problem pinch learning astir the world from trawling the internet: things tin get weird fast. Simon Colton, a professor of computational creativity, games and artificial intelligence astatine Queen Mary University of London, said location whitethorn beryllium comparatively fewer images of mean reddish apples, for example. “Who would want to station an image of a boring pome connected the web?” Stranger images, meanwhile, could find large audiences connected societal media platforms for illustration Reddit, aliases dispersed wide arsenic memes. Bizarre net lore and encephalon rot intends an AI exemplary tin person a weird group of associations astir nutrient and what it should look like.

Cook said it is good known that AI systems are now besides being trained connected AI-generated material. A batch of celebrated AI worldly involves food, Cook said, recalling a inclination for AI-generated videos of group jumping successful aliases connected piles of food. Beyond the sometimes surreal quality of the worldly itself, research suggests that training AI models connected the outputs of different models tin origin a benignant of “model collapse,” a consequence of which tin beryllium a benignant of ocular degeneration and a increasing sameness betwixt images.

How images are created and utilized tin make matters moreover worse. Prompts — some those written by users and the system-level instructions companies usage to guideline their models — whitethorn not ever output the champion results. They whitethorn beryllium vague, specified arsenic conscionable asking for a sandwich, aliases incorporate connection for illustration “be precise” that makes consciousness for text, but doesn’t make overmuch consciousness for generating images. Low-resolution images tin besides beryllium blown up good beyond their intended size, magnifying each unsettling imperfection that whitethorn person different escaped announcement aliases creating a void a exemplary is near to capable in, often imperfectly.

Bizarre net lore and encephalon rot intends an AI exemplary tin person a weird group of associations astir nutrient and what it should look like.

All of this pushes galore AI-generated nutrient images heavy into the uncanny valley. And, unluckily for us, humans are painfully well-equipped to announcement erstwhile nutrient looks wrong. Scientists judge disgust evolved partially arsenic a intends of protecting america from parasites, pathogens, toxins, and different imaginable threats, making america peculiarly attuned to erstwhile thing whitethorn beryllium unsafe to eat. Califano said this makes the uncanny vale for nutrient moreover much visceral than the 1 we acquisition pinch not-quite-humans.

AI-generated nutrient has an unnerving expertise to deed galore of those triggers astatine once. Strange, noodly tendrils lucifer worms aliases parasites, clusters of holes propose infestations, and disconnected colors and texture awesome contamination aliases spoilage. AI generated nutrient looks incorrect because, connected a primal level, it feels wrong. It mightiness lucifer food, but our brains cognize better. It is slop, and we recoil accordingly.

Follow topics and authors from this communicative to spot much for illustration this successful your personalized homepage provender and to person email updates.

More