Walmart's copycat strategy: Restaurant delivery is its latest use of heft to break into established markets

Sep 05, 2026 04:53 PM - 50 minutes ago 1

Shoppers participate a Walmart shop successful Charlotte, North Carolina, US, connected Sunday, Aug. 30, 2026.

Walmart's main business is still its stores, but the institution is ever trying caller things too. Bloomberg/Getty Images

Walmart sewage its commencement successful 1962 trading wide merchandise arsenic a discount shop successful Rogers, Arkansas.

Founder Sam Walton was perpetually connected the lookout for caller unit concepts to try, and he wasn't awkward astir borrowing ideas from different successful entrepreneurs.

"He conscionable tried things, and he would learn, and if it didn't work, it wasn't a failure," CEO John Furner said during a speech pinch reporters astatine Walmart's office successful June. "We conscionable learned from it."

Last week, Walmart moved to turn its transportation work successful a business pinch Dunkin', putting the institution connected a collision people pinch transportation services for illustration DoorDash and Uber Eats. The retailer will yet connection transportation from astir of the 10,000 Dunkin' locations crossed the US, moving onto turf agelong dominated by DoorDash and Uber Eats.

Walmart described itself arsenic "a quickly emerging contender successful the edifice transportation business."

That transportation research is simply a continuation of a shape that Furner says is portion of Walmart's DNA.

"We perpetually want to learn. We spot wherever the world's going. Some things apply, immoderate things don't," he said. "We'll study from it and fig retired the champion measurement that we tin accelerate the business."

Here are 8 bets Walmart has placed complete the years successful its bid to turn beyond accepted discount retailing.

Home improvement

Lumber is seen astatine California Timberline connected Thursday, Aug. 27, 2026 successful Chino, CA.

Walmart's research successful location betterment unit was short-lived. Eric Thayer / Los Angeles Times via Getty Images

One of Walmart's first attempts astatine branching retired came successful 1975 pinch the motorboat of the Sav-Co Home Improvement Center chain. The marque didn't return off, and Walmart shifted its attraction to adding caller features to its stores.

While section hardware stores were communal successful this era, large-store formats were comparatively uncommon. Home Depot didn't unfastened its first stores until 1979.

Pharmacy

A worker walks past the Pharmacy successful a caller Walmart Express shop successful Chicago, July 26, 2011.

Walmart has 1 of the largest drugstore operations successful the US. John Gress/Corbis via Getty Images

One of Walmart's early in-store experiments was successful the drugstore business, which began successful 1978 and has since grown into 1 of the company's cardinal business lines.

Walmart dispensed an estimated $36.8 cardinal successful prescriptions past year, making it the 5th largest drugstore successful the US, according to the Drug Channels Institute, which tracks the pharmaceutical industry.

More recently, Walmart has stepped up medicine transportation speeds, pinch immoderate orders filled successful 30 minutes aliases less.

Auto service

Tire inventory astatine a Sam's Club successful Texas.

Nearly 2,600 Walmart locations see car work centers. Dominick Reuter/Business Insider

Walmart opened its first car attraction halfway successful Oklahoma successful 1979 and the work has expanded to astir 2,600 locations crossed the US.

Walmart's car centers person besides served arsenic a testing crushed for the company's expanding third-party marketplace, pinch customers capable to bid products for illustration tires online that are shipped to a section shop for scheduled installation.

Warehouse club

A Sam's Club shop pinch logo motion is seen successful Chicago, Illinois, United States, connected August 3, 2026.

Sam's Club delivered $93 cardinal successful income past year. Marcin Golba/NurPhoto via Getty Images

The 80's were a engaged decade for Walmart and Sam Walton successful position of experimentation.

"'82, '83 I deliberation he opened 4 different formats successful that 2 twelvemonth period," Furner said successful June. "Sam's Club came retired of it and was really successful, and the others we decided not to spell guardant with."

Walton's attack to the wholesale nine was modeled connected Saul Price's concepts FedMart and Price Club, the second of which besides inspired and yet merged pinch Costco.

Sam's Club now has much than 600 US locations pinch $90 cardinal successful income past year.

Grocery

Customers shop astatine a Walmart shop connected May 13, 2026 successful Chicago, Illinois.

Walmart is America's market king. Scott Olson/Getty Images

The Walmart supercenter is simply a quintessentially American phenomenon, but Walton famously modeled the conception disconnected the European hypermarket format, which mixed wide merchandise unit pinch groceries nether a azygous roof.

"It took astir apt 5 aliases six years until location was a shop successful Washington, Missouri, that worked," Furner said of Walton's attempts to accommodate the hypermarket conception to the US.

It still took Walmart opening astir a twelve much supercenters for the thought to really summation traction, he added.

There are now much than 3,500 supercenters and much than 650 vicinity marketplace market stores successful the US. Walmart is the largest market concatenation successful the country, pulling successful astir 1 successful 5 dollars spent successful the category, according to user analytics patient Numerator.

Specialty retail

Moosejaw logo seen astatine 1 of their branches successful downtown Detroit.

Walmart dabbled successful specialty unit but yet sold those brands. Stephen Zenner/SOPA Images/LightRocket via Getty Images

About a decade ago, Walmart embarked connected a flurry of merger activity, snapping up specialty retailers Bonobos, Moosejaw, and Modcloth successful a bid to grow the company's scope pinch specialty brands and e-commerce customers.

All 3 chains remained independent of Walmart's halfway operations and were subsequently sold disconnected to different owners arsenic the institution refocused connected its ain offerings.

Advertising

Walmart Connect, VIZIO astatine Variety Brand Entertainment for Fans presented by Walmart Connect during Cannes Lions International Festival of Creativity 2026.

Walmart Connect and Vizio logos astatine Cannes. Katie Jones/Variety via Getty Images

In 2019, Walmart brought its advertizing business in-house pinch what would go Walmart Connect, which sells advertisement abstraction for the company's beingness and integer properties.

Combined pinch a increasing third-party e-commerce marketplace and the acquisition of TV-maker Vizio, Walmart's ads business has delivered important gross maturation successful caller years.

Restaurant delivery

A Walmart market transportation bid pinch a Dunkin Donuts coffee

Walmart is going beyond market transportation pinch a caller business pinch Dunkin' Donuts. Walmart

Walmart's latest stake puts the institution connected a people to compete much straight pinch nutrient transportation apps for illustration DoorDash and Uber Eats.

After letting grocery-delivery customers adhd meals from in-store Subway shops, Walmart said successful September it would bring thousands of off-site Dunkin' locations to the service.

Walmart has already established itself arsenic a powerhouse successful accelerated transportation for merchandise, groceries, and medicine — now it's group to fulfill much of what different chains waste too.

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Dominick Reuter is simply a elder unit newsman for Business Insider, chiefly covering Walmart, Target, and Costco. His stories thin to attraction connected issues and trends that impact labor and customers.Prior to joining BI successful 2019, Dominick worked for much than a decade arsenic an independent photojournalist covering a wide scope of stories for world ligament services and newspapers, including Reuters, the Wall Street Journal, and Agence France-Presse.Dominick studied photojournalism astatine Boston University and later earned a Masters successful business and economics publicity from Columbia University.If you're an worker aliases customer pinch a communicative to share, please contact maine via email aliases text/call/Signal astatine 646-768-4750.

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