Microsoft pressures LG into killing unwanted McAfee ads

Jul 24, 2026 04:20 PM - 1 month ago 5685

Jess Weatherbed

is a news writer focused connected imaginative industries, computing, and net culture. Jess started her profession astatine TechRadar, covering news and hardware reviews.

Microsoft has intervened to extremity Windows 11 users pinch LG monitors from being bombarded pinch annoying McAfee proceedings pop-ups. In consequence to complaints astir the LG bloatware, Microsoft’s Windows chief, Pavan Davuluri, said that LG has agreed to instantly disable the McAfee pop-up from its LG Monitor App Installer, and pledged that Microsoft will “keep improving present pinch our ecosystem partners.”

This crackdown follows backlash astir large pop-up ads for McAfee antivirus and LG’s ain apps appearing connected Windows 11 PCs aft being connected to LG monitors. Upon connection, a Windows driver update was silently installing LG driver updates and the LG Monitor App Installer without definitive support from the personification — pinch reports astir the auto-installing rumor dating backmost to 2024.

LG defended its behaviour successful a long, uncredited connection sent to Windows Latest that seems to miss the constituent entirely:

“LG Electronics reiterates that McAfee is not installed automatically and is ne'er installed without the user’s definitive consent. The LG Monitor App Installer is distributed done Microsoft’s charismatic Windows distribution process, which included McAfee arsenic an option. McAfee will beryllium installed only if a personification actively chooses to proceed pinch the installation and provides consent. Under nary circumstances is McAfee installed automatically aliases without personification authorization. The LG Monitor App Installer does not access, collect, aliases transmit immoderate customer individual data.”

LG isn’t the only institution that pushes automatic installation features, pinch The Verge’s Tom Warren antecedently noting that Dell likewise auto-installs an Alienware Command Center app connected Windows erstwhile connected to Alienware monitors. Tom besides precocious recovered that LG is pushing annoying advertisement notifications on its TVs astatine startup, truthful Microsoft’s involution tin only agelong truthful far.

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