is a news writer focused connected imaginative industries, computing, and net culture. Jess started her profession astatine TechRadar, covering news and hardware reviews.
Facebook is readying immoderate large changes to effort and support its users from jumping to rival societal platforms for illustration TikTok — changes that sound dubiously akin to becoming a TikTok clone. Facebook caput Tom Alison announced today that the level will statesman testing a “reimagined experience” later this twelvemonth that will put a subset of users into a “full-screen video the infinitesimal they unfastened the app.”
Meta didn’t stock examples of what its experimental caller interface will look like, only that it will initially rotation retired to countries pinch a noted penchant for video content, pinch a imaginable description planned for the US adjacent year. These tests are driven by Facebook watching that “video is wherever conversations are happening, communities are forming, and moreover commerce is starting to return place” — placing Meta’s original societal media level astatine consequence of falling behind. While Meta doesn’t break retired circumstantial personification figures for its individual platforms, it collectively lost 20 cardinal users successful the first 4th of 2026, according to the company’s ain data.
Facebook is reportedly still the astir popular societal platform globally, but YouTube is simply a adjacent second, and TikTok isn’t acold down — it passed the 1 cardinal monthly users milestone conscionable 3 years aft launch, importantly faster than Facebook. Meta launched Reels for Instagram successful 2020 to amended compete pinch TikTok, and now it’s trying to do thing akin pinch Facebook. This is aft Alison told The Verge successful 2022 that he sees “TikTok chasing Facebook,” alternatively than the different measurement around.
Facebook has grown into a hodgepodge of societal and commerce services complete the years, and now it’s besides emulating akin rival platforms to amended its ain personification experiences. Today it’s launching Seller, a dedicated Craigslist-like app for Marketplace sellers to way performance, negociate listings, and connection buyers. Facebook besides launched its Forum app earlier this twelvemonth that provides a dedicated abstraction for group to interact pinch Facebook Groups — akin to subreddit communities connected Reddit.
Changes are besides being made to Facebook’s personification verification badges, which require a paid subscription to Meta Verified that starts astatine $11.99 per month. Now, Facebook says it’s offering a free verified badge that tin beryllium obtained by completing a “simple selfie verification” process, pinch the purpose of helping users cognize that a floor plan is linked to a existent person.
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