The inventor down the bagless vacuum has nary thought if his maiden voyage into oral attraction will really sell.
By Jonathan Small | edited by Dan Bova | Sep 02, 2026
James Dyson has a $15 cardinal nett worth, a knighthood, a winery and a superior grudge against his dental hygienist. “She ever gets retired the pickaxe and starts hacking distant bits of hardened plaque,” he told the Wall Street Journal. But aft six years of tinkering, he thinks he’s built the fix.
The Dyson CameraJet, unveiled this week, is the company’s first oral attraction product. A mini camera connected the brushwood caput scans teeth 28 times a second, spotting gaps and firing a burst of mouthrinse to floss them connected the spot. It’s a unusual pivot for a institution built connected vacuums and hairsbreadth dryers. This time, Dyson and his engineers had to fig retired really to power liquid instead.
The toothbrush costs $499, needs a typical nonfoaming Dyson toothpaste, and hits Sephora, Best Buy and Amazon successful September.
Dyson didn’t scheme overmuch for his latest invention. “I had nary thought of the marketplace size, and I’ve sewage nary thought really galore we’ll sell,” he said. “We don’t really building things connected a business plan.” That’s astir really he’s operated since his 30s, erstwhile he went into indebtedness cycling done 5,127 prototypes to build his first bagless vacuum.
James Dyson has a $15 cardinal nett worth, a knighthood, a winery and a superior grudge against his dental hygienist. “She ever gets retired the pickaxe and starts hacking distant bits of hardened plaque,” he told the Wall Street Journal. But aft six years of tinkering, he thinks he’s built the fix.
The Dyson CameraJet, unveiled this week, is the company’s first oral attraction product. A mini camera connected the brushwood caput scans teeth 28 times a second, spotting gaps and firing a burst of mouthrinse to floss them connected the spot. It’s a unusual pivot for a institution built connected vacuums and hairsbreadth dryers. This time, Dyson and his engineers had to fig retired really to power liquid instead.
The toothbrush costs $499, needs a typical nonfoaming Dyson toothpaste, and hits Sephora, Best Buy and Amazon successful September.
Dyson didn’t scheme overmuch for his latest invention. “I had nary thought of the marketplace size, and I’ve sewage nary thought really galore we’ll sell,” he said. “We don’t really building things connected a business plan.” That’s astir really he’s operated since his 30s, erstwhile he went into indebtedness cycling done 5,127 prototypes to build his first bagless vacuum.
Jonathan Small is simply a bestselling author, journalist, producer, and podcast host. For 25 years, he... Read more
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