Google has updated its thief archive titled Do you request an SEO? Google said the changes are to thief erstwhile "evaluating your SEO's recommendations and tools, on pinch different insignificant updates to the page to simplify and modernize the content." But the archive besides added a conception for Optimizing for generative AI and making judge your SEO follows Google's guidelines astir that topic.
The 2 cardinal changes successful the archive are the "Optimizing for generative AI" sections and its contented astir SEO devices and utilizing third-party devices for SEO. The FTC statement was ever there, moreover though immoderate reported that arsenic new.
Here is the new document and present is an archived version to compare.
There are tons of textual changes to the document, and it is wide a batch smaller than the original document; it is astir 30% smaller now. But Google wrote:
If they person proposal connected optimizing for AI experiences (also known arsenic "AEO" "GEO" services), is their proposal aligned pinch Google Search's charismatic guidance connected optimizing for generative AI features?This links to Google's caller archive connected generative AI optimization. Google wants you to make judge that your SEO institution is not utilizing spammy strategies to manipulate the generative AI hunt responses.
Also, Google added a conception connected third-party tools:
If your SEO offers to do an SEO audit for you, beryllium judge to cautiously see what's progressive and only assistance publication entree to Search Console (at this stage, don't assistance them constitute access). An SEO audit should beryllium astir giving you realistic estimates of improvement, and an estimate of the activity involved. If they guarantee you that their changes will springiness you first spot successful hunt results, find personification else.If your SEO uses a third-party tool, support successful mind that Google doesn't measure aliases endorse third-party SEO tools, and these devices don't person entree to Google's soul ranking data. Be wary of devices that declare to beryllium "acceptable" aliases "approved" by Google Search.
In fact, that past conception is successful reddish and highlighted.
Here are immoderate bully screenshot highlights from Glenn:
Second, there's a caller page for "Google Search's guidance connected utilizing third-party SEO tools, services, and advice" which contains accusation astir AEO/GEO arsenic well. I still judge we will spot a spam update that wipes retired sites gaming AI Search... We mightiness besides spot caller manual actions… pic.twitter.com/tIrwxOQOSg
— Glenn Gabe (@glenngabe) June 6, 2026Google besides made a caller archive connected third-party tools, services and advice.
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