New Google Document On Third-Party SEO Tools, Services & Advice

Jun 08, 2026 06:51 PM - 7 hours ago 392

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Google not only updated its proposal connected hiring an SEO document, but besides created a caller 1 named Google Search's guidance connected utilizing third-party SEO tools, services, and advice. This archive drills into really to measure the proposal you get from these sources and immoderate tips to deliberation critically astir specified SEO advice.

Google said they did this "To item important considerations erstwhile evaluating third-party SEO devices and advice, and to simplify immoderate sections and region outdated examples successful existing documentation."

Google wants you to beryllium observant erstwhile listening to proposal from SEO tools, services aliases conscionable broad SEO advice. Google wrote successful the document, "We urge cautiously evaluating immoderate proposal you mightiness beryllium considering implementing against our charismatic SEO guidance, including our guidance connected optimizing for generative AI, and making your ain informed decisions."

When it comes to the proposal from SEO tools, Google said to inquire these questions:

  • Assisting successful sitemap generation
  • Establishing indexing directives
  • Offering to make "SEO-optimized" contented for you
  • Providing proposal they declare will amended the ranking of your existing content
  • Promising improvements for AI experiences and hunt formats (also known arsenic "AEO" aliases "GEO" tools)

Google added:

Some of these services whitethorn beryllium adjuvant successful your work, while others whitethorn make claims aliases connote that what they do is someway "acceptable" aliases "approved" by Google Search. Google doesn't measure third-party services, truthful beryllium wary of specified claims and those making them. Keep successful mind that utilizing a work aliases instrumentality doesn't guarantee ranking success.

Some third-party services supply information that immoderate users of those devices misinterpret arsenic someway being from Google. Third-party devices don't person entree to our soul ranking data. They can't guarantee performance. Any predictions are their ain and for illustration predictions generally, whitethorn not happen.

Of course, Google besides dropped a proposal for its ain SEO tool, Search Console. "Whether you usage a third-party instrumentality aliases not, we powerfully promote utilizing our first-party tool, Google Search Console, which provides you pinch cardinal accusation and information straight from Google Search itself," Google wrote.

🆕 Google updates guidance connected third-party SEO tools, services, and proposal 👀

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