I spotted a thread on Reddit that seemed off from an SEO perspective. A location owner stated he switched to a new domain four months ago, Google indexed and served the new domain but afterward all of a sudden, Google started to display the old domain again four months following the migration.
I don't cognize all the details, exterior of what is in the Reddit thread. In summary, current is what this individual wrote:
- Domain Migration: The author changed their website's name and domain at the commencement of 2026 to shield an additional topic.
- Successful Transition: They correctly implemented redirects and the Google Change of Address tool. By April, traffic had recovered, and the new domain was successfully indexed, receiving concerning 5,000 impressions per day.
- Sudden Reversion: Four months later, Google unexpectedly de-indexed complete 5,000 pages on the new location (categorizing them as "Crawled, currently not indexed"), causing impressions on the new domain to autumn to fair 20 per week.
- Old Domain Re-indexed: At the identical time, Google entirely re-indexed the old domain, and all hunt impressions and clicks are now showing up there in Google Search Console.
John Mueller from Google did respond, asking the person to straightforward communication him. He additionally added that:
(1) "Sometimes things fair obtain a particularly lengthy period to be completely processed," he wrote.
(2) And that he should create certain to do the alter of location alter for the two the www and non-www version. He wrote, "One item which we noticed (and adjusted in the records a during back) that can assistance is to create certain that you have alter of location set up in hunt console for the two www and non-www , so that it can completely migrate the domain."
I can't ideate it is figure two, right? I mean, we do cognize whenever you specifically hunt for the old domain, Google volition apt display it. But that can't be it too, right?
What do you think?
Forum conversation at Reddit.
