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Google has launched a aviator program that pays publishers for their contributions to its AI-powered hunt features, according to a study from The Information. The aviator program reportedly includes about 100 publishers and comes as Google faces scrutiny complete the effect of its AI features on web traffic.
Digiday archetypal reported on the aviator program, which began small than a twelvemonth ago. As part of the test, Google is reportedly paying participating publishers for how much their satisfied contributed to AI Overviews and AI Mode in Search, as fine as its Gemini chatbot. One publishing company that joined the program whenever it archetypal started earned complete $1 myriad in a year, during another that joined a few months ago has earned about $50,000 to $60,000, The Information reports.
Google’s AI-focused hunt changes have not lone drawn criticism and lawsuits from publishers, but additionally from regulators about the globe. In June, the UK ruled that Google must authorize publishers to opt out of appearing in AI hunt features, during the European Union opened an investigation into its effect on web traffic and recently ordered it to create changes to its hunt engine.
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