Google Merchant Center is rolling retired a beta AI Performance study that shares really good your products are performing wrong AI Mode and AI Overviews. Google wrote this study "specifically revealing your capacity connected AI Mode and AI Overviews."
This is successful a caller help document spotted by Hana Kobzova from PPC News Feed who said, "A caller study called AI capacity insights is presently successful a aviator shape pinch prime Merchant Center accounts successful the US."
The study helps you "understand really your brands show up successful conversational results, measure your visibility crossed different phases of the shopping journey, and position trends to thief optimize your merchandise data," Google wrote.
AI capacity insights is presently successful a aviator pinch a constricted number of Merchant Center accounts successful the US. This characteristic will rotation retired much broadly, expanding to Australia, Canada, India and New Zealand successful the coming months.
To spot if you person this report, log into Google Merchant Center, past spell to the Analytics tab successful the left-hand navigation sheet and past prime Products. From location you should beryllium capable to prime the AI capacity tab astatine the apical of the page to load the dashboard, that is, if you person access.
Here are the Metrics:
- Your stock of voice: The stock of sound captured by your marque aliases merchandise surfaced compared to your competitors. The % is based connected your number of AI impressions divided by the full magnitude of impressions crossed your competitors and yours shown for related queries.
- Your competitors’ mean share: The stock of sound captured by your defined competitor set, helping you measure whether your brand's visibility is supra aliases beneath the marketplace standard. This information is based connected your existent competitors disposable successful Merchant Center.
- Query frequency: A practice of really celebrated circumstantial query types, merchandise terms, shopping travel phases, aliases merchandise attributes person been. This metric highlights wide user request successful bid to thief you understand what to prioritize and optimize.
- Query type: Indicates the type of query utilized by customers (for example, hunt by category, investigation merchandise specs, looking for reviews), independent of their mindset aliases shape of the shopping journey.
Insights only attraction connected conversational hunt queries which dwell chiefly of shopping intent and marque related queries. Anything other won't beryllium factored into these insights.
The scope filters are astatine the apical of the dashboard, you tin portion your information utilizing the modular select barroom pinch these filters:
- “Product category”: Filter based connected a azygous merchandise category. Note: There isn't a study that encompasses each categories.
- “Time period”: Filter information based connected disposable and specified times.
- “Countries”: Filter for countries wherever you're eligible for AI capacity insights.
- “Traffic”: Current information is strictly constricted to Organic AI postulation (for example, free listings) connected AI experiences. Paid Ads postulation isn't included successful this report.
Clicks? Any mention of clicks?
More specifications are successful this help document.
If anyone has entree to this report, please do nonstop maine a screenshot.
Forum chat astatine X.
Update: Brodie Clark shared screenshots of this AI capacity study wrong Google Merchant Center connected X:
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