Google Ads Expands Alcohol, Gambling & Games Policy

Google Ads has posted that it has (1) expanded its intoxicant argumentation to grow the approved geographic locations and (2) updated the gambling and games argumentation to grow the certification requirements to each categories nether this policy.

Alcohol policy

Google wrote, "On July 28, 2026, Google Ads will update its Alcohol policy to grow the approved geographic locations for the sale and informational promotion of alcoholic beverages."

What is allowed is to beforehand beverages up to the maximum permitted Alcohol by Volume (ABV) for that circumstantial region, arsenic good arsenic 0% ABV beverages.

This update adds the pursuing countries to our existing geographical allowances: Botswana, Burundi, Brazil, Cameroon, Congo Brazzaville, Croatia, DR Congo, Ecuador (<5%), Eswatini, Ethiopia, Finland, Gabon, Iceland (<2.25%), Ivory Coast, Jamaica, Kenya, Lesotho, Mozambique, Namibia, Rwanda, Serbia, Seychelles, Sierra Leone, Slovenia, South Korea, Tanzania, Vietnam (<5.5%), Zambia, and Zimbabwe.

Gambling and crippled policy

Google wrote, "On September 14, 2026, the Google Ads Gambling and games policy will beryllium updated to grow the certification requirements launched successful March to each categories nether this policy."

Google added that each accounts seeking to advertise successful immoderate gambling and games class must now show bully argumentation health.

For Manager Accounts (MCCs) pinch repeated online gambling certificate revocations, aliases accounts nether MCC guidance that are many times flagged for gambling violations while utilizing a certificate, will forfeit eligibility to use for immoderate caller online gambling certificates and whitethorn person existing certifications revoked.

The pursuing domain requirements, which already beryllium connected the exertion for certification, are being reiterated for emphasis:

• Websites hosted connected free subdomains are ineligible.
• The domain must beryllium straight owned and controlled by the business.

Standalone Ineligibility: Domains unrelated to gambling are ineligible for certification. The "Certification" conception of the Gambling and games argumentation will beryllium updated erstwhile these requirements return effect connected September 14, 2026.

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