Google Local Disallows Repeated Bilingual Names & Transliterations

Aug 10, 2026 06:41 PM - 1 hour ago 1

Google Retail Store China Town Ai

Google has updated its guidelines for representing your business connected Google successful the Google Business Profiles thief archiving to adhd a caller rule. Google said for your business sanction you cannot repetition "the aforesaid business sanction successful aggregate scripts aliases languages."

The caller guidelines update is nether the name section of the guidelines and it says "Repeated Bilingual Names / Script Transliterations" is not allowed. Google explained this as:

Repeating the aforesaid business sanction successful aggregate scripts aliases languages, moreover if it appears this measurement connected beingness storefront signage.

The illustration Google gave arsenic to what is not acceptable are:

  • Kafiex / カフィエクス
  • Burger King バーガーキング

But what is acceptable are:

  • Kafiex
  • Burger King

I spotted this via Hiroko Imai connected LinkedIn who wrote:

While Japanese examples were utilized successful this update, this argumentation is applicable for immoderate business operating successful multilingual aliases multi-script regions - specified arsenic those utilizing English alongside Arabic, Chinese, Cyrillic, aliases different scripts.

A peculiarly notable constituent successful this revision is that Google explicitly clarifies that dual-script names are not allowed moreover if they are printed connected beingness storefront signage. In the past, business owners often relied connected photos of their storefront motion to warrant a bilingual sanction connected their profile, but this line makes it clear that doing truthful is nary longer acceptable.

Since business sanction violations are a communal trigger for floor plan suspensions, it is worthy reviewing your listings - aliases those of your clients - to guarantee the business sanction uses a single, superior script.

Forum chat astatine LinkedIn.

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