Frances Tiafoe Is Ready For His Next Photoshoot

American tennis subordinate Frances Tiafoe enjoys a WNBA hoops crippled astatine CareFirst Arena connected July 12, 2026 successful Washington, DC. (Photo by Mitchell Layton/Getty Images)

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Tennis prima Frances Tiafoe is successful demand. The high-energy American has marque deals that span the gamut, ranging from apparel to beverages and vehicles to banking. Each 1 includes Tiafoe successful campaigns requiring photograph and video shoots. It’s a portion of the process the 28-year-old has grown into.

“Obviously a batch of my ain clip ends up going into that,” he tells maine up of a sprout for Evian’s 200th day campaign. “Ultimately I conscionable sewage to beryllium maine and bask the process and the manner portion of it, the full travel of connecting pinch brands who align pinch maine and my values.”

Each shoot requires a small thing different of Tiafoe, each worked astir his demanding tennis schedule. He says earlier each shoot, the brands fto him cognize what they expect, allowing him to get is mind fresh to attack the time pinch the power that’s required. “I’m specified a fly-by-night guy, but yet it is your brand, and you don’t want to fly-by-night pinch it. You sewage to put herb connected it to make it look good,” he says. “You person to cognize what useful for you, really you attack it and really overmuch you want pre-shoot. It has been bully and cool to spot really it has evolved complete the years.”

He’s learned astir the springiness and return required, the willingness to return guidance but instill his characteristic successful each situation. “They person their thought of what they want to get, cool poses aliases things they person seen connected the court,” he says. “We effort to meet each different halfway and person a bully dialogue. Evian does a awesome occupation pinch that.”

As portion of Evian’s astir caller campaign, Tiafoe is 1 of the faces of a marque that has heavy invested successful tennis. The French-based institution will big a 200 Years Young Celebration up of the U.S. Open successful New York, creating different relationship to the sport.

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Tiafoe admits that immoderate shoots are much enjoyable than others—he doesn’t emotion conscionable taking pictures each the time—but says it is each a blessing, knowing brands don’t person to clasp him. They don’t person to take him to thief lead their campaigns, truthful he doesn’t want to return thing for granted.

Each business partner is astir relationship. “It’s not a numbers thing,” he says. “Does it fresh pinch who I americium and what I judge successful and what I want to do? I gotta support tennis the main point but if it makes consciousness for maine and them, let’s make rock, and let’s do it for a agelong time. There are only truthful galore hours successful the day, truthful I conscionable effort to beryllium maine and yet that takes you a agelong way.”

Every run offers a caller experience. He appreciates the opportunities to link some pinch the group connected group and sometimes pinch different athletes, specified arsenic a precocious 2025 Evian sprout Tiafoe did pinch Carlos Alcaraz. “Seeing everybody relax and doing funny skits, it is really cool to see,” Tiafoe says. “That is what makes it fun. We cognize we are successful this agelong travel together and traveling. It was a batch of fun.”

That recreation defines Tiafoe’s schedule, some successful tennis and successful business. As pinch astir tennis players, he creates windows of opportunity to build into his schedule crossed the almanac and slots successful the marque content. “You sewage to make judge they are happy, and you are doing correct by them because they are doing correct by you,” he says astir moving successful clip for sponsors. “You don’t want to beryllium transactional. As I grow, I want them to turn pinch me. I deliberation I person those [partnerships].” Those relationships make the shoots much fun, he says, and Tiafoe often ends up staying longer than he’s contractually obligated to conscionable to make judge everyone gets what they need.

When it’s each over, though, Tiafoe leaves the critiquing of his capacity to different people, trusting the editors and producers made him look good. “If group want to comedian and joke, I’m each for that,” he says. “I time off it to the homies. I americium cool pinch [the campaign] regardless.”

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