Google added a division for prediction markets to the chief Google Ads policies documentation final week. Google has posted updates and policies on promotion for prediction markets on Google Ads numerous times before, but now it has been added to the chief guideline document.
The new division reads:
Due to the inherent complexities, speculative nature, and distinctive regulatory classification engaged in selling Prediction Market contracts and connected products (defined as platforms that facilitate the listing of or provision client admission to Exchange-Listed Event Contracts connected to economics, sports, or current events), Google Ads lone allows promotions for these products in the locations listed in the location specifics division below and lone if they encounter all of the following criteria:
- The advertiser is a licensed Prediction Market provider that holds all applicable local financial, commodity, and/or gaming licenses, including those required as part of Google’s certification process.
- The products and ads comply alongside all local laws, financial regulations, industry standards and all another Google Ads Policies. Advertisers are expected to do their own investigation on the local regulations for any location their ads mark and comply alongside these.
- The targeted location is eligible for certification for promotion under this policy.
- The document has received certification and endorsement from Google to run ads concerning these products.
Here is a screenshot:
Forum conversation at X.
