Google has released type 2.13 of the Google Ads Editor, which includes 17 caller features and removes 1 older feature. The afloat database of features is below, arsenic Google posted connected its site.
Google Ads Editor is simply a free, downloadable exertion for managing your Google Ads campaigns. The instrumentality intends to prevention clip and simplify bulk changes to your Google Ads campaigns.
Google released version 2.12 successful March, past version 2.11 past November, version 2.10 successful July 2025, past version 2.9 successful March 2025, past version 2.8 successful November 2024, past earlier that version 2.7 successful June and Version 2.6 was released successful March 2024 and version 2.5 was released successful November 2023.
New features successful type 2.13, truthful present they are:
"Show your ads connected TV screens" recommendation
Full support for the "Show your ads connected TV screens" proposal is now available. Applying this optimization helps you instantly opt backmost into connected TV inventory by resetting overridden bid adjustments.
Business sanction and logo successful Responsive video ads
Dedicated "Business name" and "Business logo" fields person been added to the properties sheet for some Responsive Video ads and Non-skippable video ads. This expands branding capabilities and ensures accordant visibility of assets crossed video formats.
Composed images successful Demand Gen image ads
Support for "Classic show assets" has been added to Demand Gen image ads. By utilizing modular image dimensions presently utilized successful plain Image ads, this characteristic helps streamline the migration of bequest Display campaigns complete to the Demand Gen format.
Customer retention goal
This merchandise adds support for the Customer retention extremity (also known arsenic Reengagement extremity aliases CRO) for Performance Max campaigns. This functions likewise to the existing New customer acquisition (NCA) extremity workflow, helping you attraction capacity connected re-engaging past customers.
Target CPV and Target CPM bids are optional
Target CPV and Target CPM bids for advertisement groups tin now beryllium near wholly blank, allowing the strategy to automatically find the optimal bid astatine serving time. For accounts without automatic bidding features enabled, uploads pinch blank bids will neglect astatine upload time.
Maps transmission for Demand Gen
You tin now prime and alteration "Maps" arsenic a transmission action wrong the Channels settings sheet for Demand Gen advertisement groups, extending your placement flexibility.
VVC targeting champion practice
A caller built-in civilization norm automatically evaluates unposted Video campaigns utilizing a Target CPV bid strategy. It triggers a informing emblem if an advertisement group is overly restrictive by combining some contented and assemblage targeting simultaneously.
“Generated text” enhancement
You tin now opt-in aliases opt-out of the "Generated text" enhancement functionality specifically for Demand Gen video ads, granting you nonstop power complete automated transcript variations.
VVC advertisement formats champion practice
Two caller built-in civilization rules emblem unposted Target CPV video run advertisement groups violating format champion practices. They guarantee your advertisement groups incorporate the due horizontal aliases vertical video assets required for your chosen advertisement formats.
VVC fund suggestions
Proactive fund optimization alerts will now pass you if the entered fund for a new, unposted Target CPV video run falls beneath a recommended baseline. The system-generated fund proposal is dynamically derived based connected geographic targeting and run duration.
AI Max for Shopping
A broad suite of AI Max-related capabilities is now disposable for Shopping campaigns, achieving characteristic parity pinch Search and Performance Max campaigns. This includes automated text, URL description controls, matter guidelines, URL exclusions, and marque database controls.
Video bid suggestions arsenic a warning
An optimization informing will trigger for new, unposted video advertisement groups if their Target CPV aliases Target CPM bid falls beneath strategy recommendations. This informing includes an actionable "Adjust bids" shortcut to instantly raise the bid to the recommended value.
Channel capacity reports
New autochthonal capacity reporting functionality replicates the "Insights and Reports > Channel performance" information breakdown recovered successful the Google Ads beforehand end, allowing you to position circumstantial transmission metrics straight successful Editor.
Improve file management
A redesigned file guidance dialog interface allows you to easy customize visibility, set show orders, and group sorting rules. You tin prevention presets to quickly move betwixt 3 chopped file configurations, arsenic good arsenic export aliases import layouts via CSV files.
Resume download
If an relationship download is interrupted aliases fails mid-way, moving "Get Recent Changes" will sphere your civilization run selections. A caller action allows you to instantly re-select those nonstop aforesaid campaigns to resume the process without rebuilding your list.
AI Attestation for images and videos
A caller compliance section titled "User attestation" is disposable for Image and Video assets to negociate disclosure mandates for AI-generated content. Options see Unset, Label, and Don't label, and settings tin beryllium applied successful bulk aliases straight wrong plus pickers.
Bidding strategies
Bidding strategies and targets person been restructured for Search and Performance Max campaigns, separating Target CPA and Target ROAS into definitive bidding strategies. Additionally, the Target ROAS Tolerance property section has been relocated to show nether the Target ROAS bidding strategy settings panel.
The 1 deprecated characteristic is:
Support for Video Action campaigns
Support for creating caller Video Action campaigns has been removed. Active campaigns person been migrated to Demand Gen, and creation restrictions will use crossed modular accounts.
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