Google Adds Social Reporting; Mueller Warns Against Markdown – SEO Pulse

Jul 10, 2026 08:30 PM - 3 hours ago 169

Welcome to the week’s Pulse: updates alteration what you tin measurement successful Search Console, really you picture products successful markup, and what John Mueller thinks astir building for AI agents.

Here’s what matters for you and your work.

Search Console Adds Reports For Social And Video Posts

Google is rolling retired a caller Search Console spot type, called level properties, that reports connected really your societal and video posts execute successful Search and Discover.

Key facts:

The study covers Instagram, TikTok, X, and YouTube, moreover if you deficiency a website. Each level offers 3 dedicated station reports. The Performance study includes information connected clicks, impressions, filtering, and exporting options. Insights item caller postulation and apical posts, while Achievements people milestones specified arsenic exceeding click thresholds complete 28 days.

Why This Matters

Until now, Search Console information was constricted to sites you tin verify. This update extends reporting to posts connected Instagram, TikTok, X, and YouTube, allowing you to spot which queries thrust postulation to your posts successful Search and really those posts execute crossed Google’s surfaces.

What SEO Professionals Are Saying:

The motorboat sewage a beardown consequence from group who activity successful Search daily. SEO and AI Search advisor Aleyda Solís, successful a station that drew much than 350 reactions, used it to reason that SEO now reaches past your ain site:

With this merchandise Google is making thing definitive that galore successful our manufacture still resist: Your SEO doesn’t commencement and extremity pinch Google aliases your website. Search find is fragmented and SEO is astir optimizing wherever your assemblage searches for you.

SEO advisor Brodie Clark, who had early entree to the earlier experiment, said the information proved useful earlier the wider rollout:

For the 1 tract I person entree to the societal channels research (for YouTube), I recovered the information particularly useful – truthful it’s awesome to spot this now becoming official!

Technical SEO head Simone De Palma welcomed it but wants the information successful the API and pipelines, not conscionable the interface:

That’s a bully initiative, but I’d for illustration to spot it reflected successful the API and information pipelines too.

Read our afloat coverage: Google Search Console Adds Reports For Social Posts

Google Updates Its Merchant Listing Structured Data Docs

Google updated its merchant listing system information docs successful 2 places: 1 connected really to group a product’s class and 1 connected really to awesome a waste price.

Key facts:

Two updates to note: Google now provides archiving for a ‘category’ spot successful merchant listing markup, which covers really to specify the commencement and extremity of a waste price. Its usage is recommended but not mandatory.

Why This Matters

The class spot provides a convenient measurement to specify a product’s classification astatine the page level, complementing the existing product_type and google_product_category attributes from your Merchant Center feed.

If a plugin builds your markup, cheque whether it supports the class spot and Google’s sale-price guidance yet. Nothing breaks if it doesn’t, truthful dainty this arsenic a statement point for your adjacent markup review.

Read our afloat coverage: Google’s New Merchant Listing Structured Data Improves SEO

Mueller Says Don’t Build Separate Markdown Pages For AI

Search Advocate John Mueller pushed backmost against the inclination of mirroring HTML pages pinch markdown versions built for AI agents, responding to a Bluesky station astir making sites accessible to machines.

Key facts:

The chat began pinch a station highlighting that immoderate sites now supply a matter type for LLMs, yet still neglect accessibility essentials specified arsenic due heading building and landmarks utilized by surface scholar users. Mueller responded by stating that a well-designed website people functions for AI agents, hunt engines, LLMs, and astir importantly, people. Adding a separate, agent-friendly type tin lead to method indebtedness that will require eventual redevelopment.

Why This Matters

Mueller’s reply is simply a be aware against building a second, machine-facing type of your site. His constituent is that a abstracted transcript becomes method indebtedness you person to maintain, while a well-structured HTML page already serves hunt engines, LLMs, and group astatine once.

For your roadmap, measurement markdown mirrors and llms.txt files against conscionable fixing the HTML you already person earlier you walk the time. Mueller and Martin Splitt made the aforesaid lawsuit backmost successful June, warning that a parallel markdown type is 1 much point to maintain and that a surgery machine-only page has nary personification astir to emblem it.

Read our afloat coverage: Google On Using Markdown For AI SEO

Google Says Search Hit A Usage Record During The World Cup

Google says Search saw its highest usage connected grounds during Argentina’s comeback triumph complete Egypt astatine the World Cup.

Key facts:

Nick Fox from Google shared this connected X, though he didn’t supply immoderate published figures aliases a elaborate blog post. The declare links the highest to a azygous unrecorded arena alternatively than to a accordant trend.

Why This Matters

During awesome unrecorded events like a World Cup comeback, election night, or breaking news, people continue to move to Google for real-time updates. That wont of turning to Search first erstwhile the stakes are precocious and the timepiece is moving hasn’t gone anywhere. Live moments are still won successful Search

Read our afloat coverage: Google Says Search Hit All-Time Usage High During World Cup

Theme Of The Week: More Surfaces, One Site To Maintain

Each update this week adds a spot wherever your contented gets measured aliases described, while pointing backmost to the aforesaid source.

Google put societal and video posts wrong Search Console, truthful contented that lives connected Instagram, TikTok, X, and YouTube now shows up successful Search and Discover reporting. The caller class docs springiness your merchandise pages a page-level measurement to authorities their ain classification. Mueller’s reply connected markdown runs the different direction, arguing against a 2nd machine-only type of your tract and for 1 well-built page that serves group and machines astatine once.

The number of places your contented appears keeps growing, but the point you support should not. This week is astir measuring and marking up 1 meticulous type of your tract well, not spinning up parallel copies for each reader, quality aliases machine.

Top Stories Of The Week: