Smile! You're on Dyson's $500 toothbrush camera

Sep 02, 2026 03:42 AM - 1 hour ago 2

The Dyson CameraJet toothbrush and flosser

Dyson is backmost pinch different fancy gadget — this time, adding a camera to a toothbrush-flosser. Dyson

Are you fresh to instrumentality a $500 camera toothbrush successful your mouth?

Dyson conscionable launched an electrical toothbrush and "precision flosser" that blasts h2o into the gaps betwixt your teeth. How does it find those gaps? Great mobility — it uses a mini camera to spot them and powerfulness lavation distant plaque aliases bits of broccoli stuck successful there.

Behold:

The Dyson Camera Jet toothbrush

The $499 Dyson Camera Jet toothbrush has a mini camera, the latest illustration of cameras being added to family items.  Dyson

Honestly, it looks very cool. Dyson has a bully way grounds of creating individual attraction devices pinch large value tags that wholly revolutionize the category. People are nuts for their ultra-expensive hairsbreadth dryers and styling tools. So if they tin propulsion this disconnected for oral hygiene? Hey, sounds good.

Dyson is aiming to marketplace this to group who aren't bully astatine keeping up pinch flossing ("Few of america do it moreover though we cognize we should," the institution says) since it makes it each a one-step thing.

I'm each for gum wellness (who isn't?), but does it look a little, uh, unusual to person a camera connected your toothbrush?

The Great Camera-fication of Household Items

We're already inviting cameras into our homes successful much and much normalized ways.

Video doorbells are much and much common. Robot vacuums person cameras and sensors that tin representation retired your home. High-end fridges tin adjacent into your shelves. There's moreover a fancy caller AI toilet pinch a camera that tracks your wellness via your, uh, output.

Dyson addresses the elephant successful the room of bringing a camera-enabled instrumentality into the sanctity of your bath connected its website, successful an only-in-2026 Q&A conception titled: "Are location privateness risks pinch an in-mouth camera?"

Dyson's Q&A page astir the CameraJet toothbrush and flosser.

Dyson's Q&A page for its CameraJet toothbrush.  Dyson

The institution says that the camera is "optimized for short-range imagination and discovery only" — basically, only erstwhile correct up against your teeth, and not, say, taking video while getting retired of the shower. It besides says images are deleted from the app instantly aft viewing, and not stored aliases shared. (I asked Dyson for much specifications connected the privateness aspects of the camera and didn't instantly perceive back).

The Dyson CameraJet toothbrush flosser.

The mini camera connected the Dyson CameraJet  Dyson

To beryllium fair, monitoring your gum statement isn't precisely the surveillance state; it's a very constricted usage point pinch imaginable for immense upside (oral wellness is superior stuff!).

But our imaginable willingness to instrumentality a camera successful our rima doubly a time falls location connected The Great Camera-fication spectrum that leads to Meta glasses and Flock cameras. After all, retrieve erstwhile personification managed to remotely entree a fleet of camera-equipped DJI robot vacuums?

Dyson is testing our acceptance of cameras successful mundane items. They mightiness beryllium onto something. Or, you know, you could prevention $500 and conscionable retrieve to floss.

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Katie Notopoulos is simply a elder analogous astatine Business Insider who writes astir technology, business, and culture. She covers topics specified arsenic net culture, Big Tech, retail, AI, parenting successful the integer age, and individual tech.Previously, Katie was a tech newsman astatine BuzzFeed News and has written for The Atlantic, The New York Times, Fast Company, and MIT Technology Review. Based successful New York, you tin scope her by email [email protected] or find her connected Twitter. Bluesky, and Threads @katienotopoulos.Some of her stories include:

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