Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google Discover volition be sending small clicks to publishers since it is posting its own AI-generated cards that nexus to itself. Google is evaluation links in AI Overviews that additionally nexus to itself, AI Mode. Google Search Web Guide seems to have a bug that won't go to traditional search. The crawl stats study is missing a day of data again, this time, the missing data is from September 15th. Google added a new division to the Google Store ratings: An overview for Merchants inside Google Merchant Center detailing the requirements for Google Store ratings. Google Business Profiles Permanently closed choice seems to be missing. Google is now sending out Google Business Profile email notifications whenever its spam systems detect a spike in spam reviews on your Business Profile. Google Search is evaluation placing a heading complete the sitelinks for the sponsored results, the heading says additional from [advertiser name goes here]. Google Ads volition authorize several gun accessory ads to run in the United States starting in October 2026 for six months. And spammers are coming following Gemini Notebook alongside Google Search spam.
Search Engine Roundtable Stories:
- Google Discover Tests Dive Deeper Feature
Google is evaluation a new characteristic in Google Discover named "Dive deeper." When you click on it, it does not obtain you to a publisher's article, instead, it takes you to an AI-generated abbreviated topic overview alongside links to several another articles (which do obtain you to the publisher) and community reaction. - Google AI Overview Links Pushing You To AI Mode Over Web Pages
Google is placing links, normal looking links, inside the AI Overviews that obtain you into AI Mode alternatively of taking you to web pages and web sites. These links appear at the base of the AI Overview and immediate follow-up questions that obtain you into AI Mode. - Google Web Guide Classic Search Button Doesn't Take You To Classic Search
Google Search has this beta opt-in characteristic named Web Guide, it is akin a mix of its AI hunt results interface and web hunt interface - in one. That being said, there seems to be a bug where, whenever you click the clasp that says "Classic search," it does not obtain you out of Web Guide and into traditional search. - Google Search Console Crawl Stats Missing A Day Of Data: September 15th
The crawl stats study is missing a day of data again, this time, the missing data is from September 15th (it power be a day afterward for several of you on distinct period zones). That being said, this has happened many times before and Google tends to continually reconstruct the data. - Gemini Notebook Pages Spamming Google Search
It looks akin spammers are taking advantage of Gemini Notebook, community NotebookLM, pages to spam Google alongside all sorts of content. This includes pages on sex toys, porn, peptides, coupon codes and more. - Google Merchant Center Updates Requirements For Google Store Ratings
Google added a new division to the Google Store ratings: An overview for Merchants inside Google Merchant Center detailing the requirements for Google Store ratings. This was added a week or so ago, and it says you need at smallest 100 reviews, an average celebrity ranking of 3.5 to 5, a 24-hour timeframe and the ratings are geo-segmented. - Google Business Profiles Permanently Closed Option Gone?
In Google Business Profiles, businesses can go in and grade their endeavor as "Permanently closed." But it seems that choice went missing a few days ago. I no longer see it as an option, alongside alongside the choice to choose "temporarily closed" and several others. - Google Business Profiles Email: Detected A Spike In Spam Reviews
Google is now sending out Google Business Profile email notifications whenever its spam systems detect a spike in spam reviews on your Business Profile. The email says, "Protecting your Business Profile from spam reviews," and adds, "Google has detected a spike in spam reviews on your Business Profile and removed them so they do not power your Google rating." - Google Sponsored Results Sitelinks Tests More From Advertiser Name Title
Google Search is evaluation placing a heading complete the sitelinks for the sponsored results, the heading says "more from [advertiser name goes here]." I think it makes it excellent apparent anywhere these sponsored links go to, but it may be a bit overkill. - Google Ads To Run Gun Accessory 6-Month Pilot
Google Ads volition authorize several gun accessory ads to run in the United States starting in October 2026 for six months. The "limited pilot" of gun accessories includes bipods, sights, slings, mounts, and braces. - Google Bedazzled Wall
Here is a photo from the Google agency in San Francisco of a blue partition all bedazzled up alongside shinny mirror akin art.
Other Great Search Threads:
- Google says its AI Overviews on searches create a improved cognition and “higher quality” clicks. We were sent investigation plainly showing otherwise. - AI Overviews didn’t enhance fulfillment - and they didn’t enhance sojourn norm - they fair reduced clicks to their sources 1/5, Jason Kint on X
- Depending on what flank of LinkedIn you're on, you're going to run throughout JEV, hyped as the new crap of LLMs. It is not. It's the promotion hype of discriminative models, induced by several folks discovering that frontier LLMs really shouldn't be used for classification tasks (for a bunch of reasons), Gary Illyes on Bluesky
- Also, if you you REALLY DO recall Jeeves, inspect out askjev.net, John Mueller on Bluesky
Search Engine Land Stories:
- From pre-Google SEO to AI: What Heather Lloyd-Martin says motionless matters
- Google Ads lets offline uploads inhabit gaps in tag-based conversions
- How to rotate into the answer in AI search: The ASC framework
- Measuring AEO: A 3-layer attribution framework
- Smarter ways to visualize hunt promotion data in 2027
- Title tags and SEO: Everything you need to cognize in 2027
- CPC’s up, conversions down? Orchestrate data to discover achievement shifts
- Google evaluation “Dive deeper” for Google Discover – it’s not fine for publishers
- Google Merchant Center adds API assistance for merchandise reviews
- Google Ads rolls out AI video dubbing in Asset Studio
- 3 PPC priorities to concentration on in 2027
- Schema for AI search: Turning being gaps into integrated growth
- Why your highest-converting B2B landing leaf power be hurting your pipeline
- The latest jobs in hunt marketing
Other Great Search Stories:
AI & LLMs
- Hackers Used Anthropic’s Claude to Break Into OpenAI, Wall Street Journal
- Reimagining New York Fashion Week prep alongside Google Flow, Google Blog
- LLMs Are Time Machines That Don't Tell You How Far You Went, Duane Forrester Decodes
- Google's new 'CC' is an AI delegate that helps families run their households, TechCrunch
- Anthropic considers releasing new AI example onward of IPO, sources say, Reuters
- Creating a Kill Switch to Shut Down a Rogue A.I. Is Harder Than It Sounds, New York Times
- Privacy Center in ChatGPT, OpenAI
Analytics
- Google Analytics dashboards. A step-by-step guide., Analytics Mania
- Hostname filters, Google Analytics Help
Industry & Business
- Anthropic Pursues IPO Despite Its A.I. Safety Warnings, New York Times
- Anthropic Shifts Planned IPO to November, Wall Street Journal
- Gemini Hacked Three Companies in First Known Breakout by Google’s AI, Wall Street Journal
- Google tests out new financing example for big carbon elimination deal, Axios
- Jensen Huang: AI CEOs Have 'Ulterior Reasons' in Doomsday Warnings, Business Insider
- An Undercover Google Analyst Infiltrated a Notorious Supply Chain Hacking Gang, Wired
- Partnering alongside Accenture on embedded evaluation, Anthropic
- Scoop: DOJ's copyright filing took key agencies by surprise, Axios
- Trump to Name AI Czar While Rejecting Safety Risks as a Hoax, Bloomberg
- Another Abusive "Yelp Law" Lawsuit Fails-Scott v. Ulta, Eric Goldman
- Lawsuit says Anthropic, OpenAI, SpaceXAI and Google made forbidden agreement on AI slowdown, CBS News
- The chairman wanted to unleash AI. Then came Anthropic., POLITICO
- Keeping Google Ad Tech Biz Intact 'Not A Close Call', Law360
- Can John Ternus discover Apple’s next big thing?, The Verge
- OpenAI Develops Features to Counter Grok Bot, Mulls Response to Meta’s Muse, The Information
- Google Fined by Irish Watchdog for Location Data Rule Breach, Bloomberg
Links & Content Marketing
- Creator satisfied preferred in AI recommendations: Here’s what the numbers say, Marketing Dive
- The Marketer's Creator Game Plan, AdWeek
- The New Physics of Digital PR: How B2B Brands Get Cited in the AI Search Era, TopRank Marketing
Local & Maps
- New Google Maps Feature on Android Auto: Gemini-Powered Destination Information, Autoevolution
- Google Maps is missing 4 uncomplicated navigation features that would create everyone's commute better, Android Police
- World, Meet the "New" Google Maps for CarPlay After the Update to iOS 27, Autoevolution
Other Search
- How to use the Siri app for longer conversations, Apple Insider
- Apple’s Home AI Hub Details; Apple Fitness+ Layoffs and iPhone Duo Apple Pencil, Bloomberg
- John Ternus says he sees a brilliant forthcoming for Apple Vision Pro, Apple Insider
- Billy Joel Very Much Alive After Google Mistakenly Declares Him Dead, VICE
- Googlebook is current and prepared for pre-order, Google Blog
PPC
- Ad Tech Bears Beat The Bulls; Back When Traffic Was A Good Thing, AdExchanger
- Google Shows AI Label on YouTube Shorts Ads, PPC News Feed
- Google Ads Redesigns Conversion Action Details, PPC News Feed
- How to build data power for productive guide gen campaigns, Google Blog
- DOJ says counterfeit financial institution hunt ads stole logins in document takeover scam, Fox News
- Search Terms View Renamed to Search Terms and Ad Combinations, PPC News Feed
- Microsoft Advertising Tests Copilot Audience Generation for Audience Campaigns, PPC News Feed
Search Features
- Google Search Adds Buffalo Bills Easter Egg, Droid Life
- Research casts doubt on AI hunt value for sites and searchers, Digital Content Next
- Gemini app for macOS adding iMessage integration, 9To5Google
- Inside Wikipedia's Plan to Survive the Answer Engine Apocalypse, AdWeek
- Why Your Tracked Rankings No Longer Match What You See in Google, Advanced Web Ranking
- M&A Migrations: SEO Guide for a Company Being Absorbed, Sitebulb
- What is agentic SEO? 8 workflows run on a live site, Semrush
- EP 274 - Why "Position One" Doesn't Exist in Local Anymore (Brighton SEO Recap), Near Media
- The State of SEO + AI (AEO/GEO) Industry: What Do In-House Marketing Teams Prioritize and Fear?, Smarty Marketing
- GEO, SEO, AEO: Do we really need three acronyms?, Ann Smarty
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