Mark Zuckerberg's ambition to bring "personal superintelligence" to everyone may be taking shape, one download at a time.
Muse from Meta, the company's new individual AI agent, has climbed to No. 1 among liberated apps on Apple's US App Store, onward of ChatGPT.
Muse's increase is the latest example of consumers embracing AI agents. Unlike chatbots that simply answer questions, agents are designed to act on a user's behalf.
Meta says Muse can help users research, inhabit out forms, buy items online, publish eatery reservations, discover a dog sitter, and nexus alongside services specified as email, calendars, Spotify, Instagram, and OpenTable.
Muse can recall users' preferences and grip tasks on their behalf during seeking endorsement before taking delicate actions, Meta says.
The App Store ranking comes a week following Muse's initiate and is an first sign that Meta's bet on individual AI assistants is starting to pay off, equal as its frontier models have lagged rearward OpenAI and Anthropic on several key benchmarks.
— Alexandr Wang (@alexandr_wang) September 18, 2026a week following launch, muse is now the #1 app in the App Store!
it’s been SO breathtaking to see how much y’all have done alongside muse. we can’t delay to do additional together! pic.twitter.com/0lwhijlpj3
Early users have shared striking examples of how Muse has helped them. Entrepreneur Joe Devoy wrote in an X article final week that he uploaded his car coverage guideline and asked Muse to discover identical safety at a lesser cost.
According to Devoy, it established a guideline preservation him $3,500 a year, bought it, and canceled his old one in concerning five minutes.
— Joe Devoy (@JosephDevoy) September 10, 2026Yesterday I uploaded my car coverage guideline to Meta @Muse and asked for a improved charge alongside identical coverage. In ~5 minutes, it established a guideline preservation me $3,500 /year, bought it, and canceled my old one.
I knew I was overpaying. I’d abandoned multiple attempts to toggle because… pic.twitter.com/HlIweoWN2K
Another X person wrote that Muse established a green puffer jacket, located live discount codes, applied them, and completed the acquisition at the lowest price.
They additionally stated it could discover a formula and burden the ingredients into a Whole Foods cart.
— BuccoCapital Bloke (@buccocapital) September 10, 2026Meta Muse is incredibly good. Was showing my spouse a brace uses cases:
1. Search for green puffer coat -> discover live discount codes, add to cart, apply, buy at cheapest price
2. Find formula and burden Whole Foods cartShe was blown away. I don’t think META was up adequate today…
Not all first cognition has lived up to the hype. X person Brett Gordon stated Muse could not summarize a saved Instagram exercise video since it could see lone the archetypal example — equal although Instagram is owned by Meta.
Muse fail. Tried using Muse from Meta. IG suggested I use it to summarize a exercise article I had saved. Then it stated it lone could see the archetypal example so asked me to portion the link. But Muse apparently can’t perform videos from IG posts??? pic.twitter.com/48oo2FhVke
— Brett Gordon (@brett__gordon) September 14, 2026
Agents additionally depend on accurate, up-to-date pricing and merchandise data, during retailers specified as Amazon have reasons to restrict bots that could decrease their sites to fulfillment services.
Even as AI agents interrupt through into the mainstream, there are motionless questions concerning possible mistakes and privacy.
Meta additionally faces competition from another agents, including Instinct, an invitation-only AI aide going viral in Silicon Valley.
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Georgia is a Business News Fellow at Business Insider's London office.Before joining Business Insider, she worked at Japan's largest newspaper, The Yomiuri Shimbun, and interned at the Financial Times. She is an NCTJ-qualified newsman alongside a flat in Philosophy from the University of Birmingham.
