Here is a recap of what happened in the hunt forums today, through the eyes of the Search Engine Roundtable and another hunt forums on the web.
Google AI Overviews is evaluation AI-generated summary snippets. Google Search does not assistance JPEG XL depiction format. Google Business Profiles is evaluation a entirely revamped achievement study section. Google is additionally rolling out, slowly, Google Business Home for Business Profiles. Google Ads is evaluation a scrolling marquee on several of the sponsored results inside Google Search. Google Ads has added a new "Sourced videos" on/off toggle environment to the asset optimization section. Google updated its AdSense Video inventory restrictions guideline to eliminate the placement necessity and the scroll-to-sticky requirements yesterday, October 22nd. Yes, the Google Universal Cart is live in the US. And I posted the weekly SEO video recap on zero sleep - have fun alongside that.
Search Engine Roundtable Stories:
- Search News Buzz Video Recap: Google Search Chatter, PHP Exploit, AI SEO Worthwhile, Google Local, Google Ads, ChatGPT Ads & More
This week, yes, we saw equal additional Google hunt ranking volatility chatter but motionless no authoritative center update. Google shared how to grip Google Search if you need to obtain downward your location for the PHP utilize fix. There are three new... - Google AI Overview Citation Cards With AI-Generated Summary Snippets
Google seems to be evaluation or rolling out AI-generated summaries inside AI Overviews citation cards. So the cards on the correct (or bottom) of the AI Overviews inside Google Search can now display AI summary snippets/descriptions. - JPEG XL Image Format Not Supported By Google Images & Google Discover
John Mueller at Google lately confirmed that Google Image Search and Google Discover don't yet assistance the JPEG XL depiction format. He stated this on Bluesky recently, "FWIW if you're expecting to get images shown in Google Images & as previews in Discover, etc - JPEG-XL is currently not supported." - Google Business Profiles Tests New Advanced Performance Reports
Google is evaluation a entirely revamped achievement study division inside Google Business Profiles that includes metrics on engagement, reviews, hunt trends, spectators and more. It additionally includes top recommendations and a additional broken-out reviews item view. - Google Business Home - New Google Business Profiles Home
Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I fair received an email alongside admission to the new Google Business Home. Google wrote, this beta experience... - Google Universal Cart In Search Is Live, Yep
Last week, we reported that Google was launching its Universal Cart in the United States following demoing it at Google I/O in May. And yes, a few days following Google announced it, it was rolling out. I think most group started to see it display up in Google Search and Gemini starting on Friday and complete the weekend. - Google AdSense Videos Placement & Sticky Requirements Removed
Google updated its AdSense Video inventory restrictions guideline to eliminate the placement necessity and the scroll-to-sticky requirements yesterday, October 22nd. Google removed this row from the policy, "For In-stream or Accompanying Content placements that passage to a sticky placement, the video participant must commencement in the chief satisfied and lone passage as a person scrolls the video participant off the page." - Google Ads Tests Scrolling Marquee Style For Ratings/Reviews & Underlines
Google Ads is evaluation a scrolling marquee on several of the sponsored results inside Google Search. Google volition burden in the reviews/ratings, figure of visits and a sojourn location nexus in one of these tests. In the another test, Google underlines the domain name in the ad snippet. - Google Ads Asset Optimization Sourced Videos On/Off Toggle
Google Ads has added a new "Sourced videos" on/off toggle environment to the asset optimization section. This uses Google AI to acknowledge applicable videos from your approved sources and add them to your run automatically. - Google Umbrella in Bangalore
Here is a photo from the Google agency in Bangalore of a Googler holding a pale Google umbrella. That is all.
Other Great Search Threads:
- Interestingly, Google is changing the records for Tailor Your Feed on Google Discover: The title, "Get started alongside Tailor your nourish in Google Discover," is now "Add topics to your Discover nourish using your own words." So the term "Tailor Your feed" is no longer used., Damien Andell on X
- Custom feeds, new subs nourish location, new Live mini-feed correct in the top bar!, YouTube Creator Insider on X
- You’ll shortly need a passkey for Merchant Center, Menachem Ani on X
- Just got a recommendation from a Google rep to addition a client's funding by 300% general and one run by 1,900%. Sure buddy, let me open my checkbook..., Melissa Mackey on X
- Google indexed my website under an FTP subdomain. The developer has removed it from the server, but the URLs motionless appear in SERPs. What should I do?, Reddit
Search Engine Land Stories:
- Google Ads adds new depiction and video sourcing options to Performance Max
- SMX Advanced San Diego 2027 speaker pitches are now open
- Google AI Overviews nearly twice for business keywords: Study
- AI brand recommendations change by phase and week: Study
- When a key hunt squad associate leaves: How to keep continuity
- Why the command of specialized SEO fixes matters
- Google Merchant Center’s 6 conversational attributes explained
- Google Ads expands client acquisition and preservation controls
- Build item so precious that Google looks foolish for not ranking it
Other Great Search Stories:
AI & LLMs
- AI safety collection METR finds flaws in OpenAI’s inner monitoring system, Reuters
- Introducing Claude Duet, Claude by Anthropic
- Making It Possible for Agents to Shop on Behalf of Customers, Walmart
- Microsoft declares a stage toward ‘medical superintelligence’ alongside Diagnostic Orchestrator , The Verge
- Same Prompt, Different Data Structure: ChatGPT's Search Data Keeps Changing, Seer Interactive
- Is AI Visibility a Marketing BoonDoggle?, SparkToro
- Empires of AI: The Rise and Fall of a New Global Order, Foreign Affairs
- Powering the Agent Development Lifecycle alongside any framework, from ADK to LangChain and beyond, Google Developers Blog
- Query Fan-Out: How AI hunt breaks one query into many, Blue Array SEO
Analytics
- We Tested Microsoft Clarity’s AI Visibility Features, Brainlabs
- Google Ads Updates Data Manager Policy on Hashed Customer Data, PPC News Feed
Industry & Business
- Google and Voltus to build 1-gigawatt virtual power plant, Google Blog
- OpenAI nears backing circular at $1.25T evaluation led by UAE investors, CNBC
- Moz & Profound Partner to Connect SEO and AI Visibility, Moz
- Google To Pay Homes and Businesses To Curb Energy Usage, The Information
Links & Content Marketing
- Digital PR vs Traditional Link Building: Which Is Better?, The Upper Ranks
- Headless Content Marketing: A New (Old) Strategy for Search, Ahrefs
- Why AI Answer Engines Keep Leaving Your Brand Out, Content Marketing Institute
Local & Maps
- Gemini app expands Personal Intelligence Google Maps integration, 9To5Google
- Trump says he called Google to rename Atlantic Ocean, CNN
Other Search
- Most readers tag Google Gemini a 'downgrade' versus Assistant, Android Authority
PPC
- 2026 Microsoft Advertising Partner Awards: APAC winners announced, Microsoft Advertising
- AI Won’t Save You Time. Not at First. A PPC Experts AI Journey, PPC Hero
- Announcing beta initiate of Display & Video 360 API v5, Google Ads Developer Blog
- Explore new ways to run your finest ROI alongside the archetypal Google Marketing Platform Drop., Google Blog
- Image Extraction to Be Enabled by Default in Performance Max, PPC News Feed
- Using AI in PPC Responsibly (Mitigating Risks), PPC Live
- Demand Gen Now Accepts HTML5 Ads for the Display Network, PPC News Feed
- Google Ads in AI Overviews: All You Need to Know, PPC News Feed
- Smart Bidding Exploration Expands to Performance Max and Shopping, PPC News Feed
- Google Shopping Canada: The New Warranty Attribute and Quebec’s Bill 29, FeedArmy
Search Features
- Google Search quietly removes a helpful AI Mode feature, Android Authority
SEO
- 3: Your First SEO API Call Without Writing Code | SEO APIs, Search Engine World
- AI Search Is Not a Distraction, It's a Branding Channel, iPullRank
- Citation Worthiness: Which GEO Tactics Hold Up Across 96,418 URLs, SISTRIX
- Schema Markup for SEO: How It Actually Works (And Why Most Sites Get It Wrong), BlackTruck
- Google Discover cards in 2026 transport one being per reader, Google's topics and new related-feed signals, 1492vision
- Google Plays Dumb, Nozzle
- An update on Google's poisoning of hunt results, Ahrefs
Feedback:
Have feedback on this regular recap; let me cognize on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can prosecute us on Facebook and on Google News, add as a preferred origin on Google and create certain to subscribe to the YouTube channel, Apple Podcasts, Spotify, or fair communication us the old manner way.
