Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Google Ads is rolling retired Conversion Value Bidding for Standard Shopping campaigns. Google Merchant Center for Agencies has caller information roles. Google Ads API will disallow the creation of Smart Campaigns connected August 3rd. Google Ads hosted leads shape went unrecorded for some. Google Business Profiles added and removed a caller messaging feature. And I posted the play SEO video recap, covering the June 2026 spam update.
MCP Stories:
- New: Google Ads Maximize Conversion Value Bidding For Standard Shopping
Google Ads seems to beryllium rolling retired Maximize Conversion Value bidding wrong Standard Shopping campaigns. You mightiness spot nether the Budget and bidding optimization mounting for your Standard Shopping campaigns, the bid action for "Maximize conversion value." - Google Merchant Center For Agencies New Security Controls
Google announced caller information controls for Merchant Center for Agencies, specifically astir personification entree controls for admins and modular roles. Ginny Marvin, the Google Ads Liaison, said that these changes are "to thief streamline workflows and amended security." - Google Ads API To Disallow Creation Of Smart Campaigns After August 3
The Google Ads API will extremity allowing advertisers to create Smart Campaigns connected August 3, 2026. Google has been transitioning from Smart Campaigns to Performance Max campaigns for years now. - Google Business Profiles Adds Message Button With AI Agent
Google has added the messages fastener backmost to the Google Business Profile dashboard wrong Google Search. Google usage to person a characteristic for illustration this but I judge removed it but now it is perchance coming back. - Google Ads Hosted Forms Leads Form Now Live
Earlier this month, we covered Google's announcement of the Google-hosted lead form. Well, now it is going unrecorded for immoderate advertisers successful their Google Ads advertiser accounts. - German Google Chairs
What are these chairs? I spotted them astatine the Google Germany agency from a photograph uploaded to Instagram. Any ideas? - Search News Buzz Video Recap: Google June 2026 Spam Update Hits Hard, Google Ads Strength Match Labels, AI Reporting Access & More
This week, Google released the June 2026 spam update, Google said it was a normal spam update but it does consciousness for illustration this 1 started a spot earlier and was a large one. Yes, we covered connected Sunday what we thought...
Other Great Search Threads:
- 25 AEO, GEO, LLM SEO facts (to extremity you from wasting money connected thing that doesn’t work) 1. AI visibility tin mention to mentions aliases citations. (Mentions = being named by AI successful the answer, citations = being linked). 2. SEO straight influences AI citations. Want to show up, Harpreet connected X
- Just request to unseat Google and go the #1 hunt motor by November truthful I’ll person clip to play, Michael Schechter connected X
- The apical 10 websites successful the world successful hunt traffic, May 2026, Similarweb connected X
- I expect astir principles will stay the same. A website that's useful for users, will mostly besides beryllium useful for agentic browsers. Some specifications will undoubtedly germinate (and caller basics - specified arsenic ... not blindly blocking agentic browsers ... will travel into play), but successful the end, it's still users., John Mueller connected Bluesky
- You tin only specify 1 x-default, but you tin specify the aforesaid page for aggregate state / connection versions (or moreover usage the aforesaid page arsenic the x-default)., John Mueller connected Bluesky
- (61) Are we spending excessively overmuch clip creating caller content?, BlackHatWorld
MCP Stories:
- Google gives Demand Gen caller AI imaginative and reporting tools
- Google Ads API v24.2 adds AI transparency, stronger information and caller reporting
- Google introduces caller Merchant Center agency roles
- Your AI salesforce is already trading your brand. The mobility is who trained it.
- How to triumph competitor postulation pinch Demand Gen and negative-intent conquesting
- How to usage Google query description to amended contented visibility
- What if you were held accountable for your AI slop?
Other Great Search Stories:
AI & LLMs
- How ChatGPT Actually Picks Sources (I Read the Network Traffic, Not the Outputs), Suganthan
- Chinese A.I. Models Gain Ground connected Anthropic and OpenAI, New York Times
- Read our achromatic insubstantial connected a pragmatic attack to AI governance successful America., Google Blog
- Watch for misleading AI data, the biggest PR triumph successful search, and GEO is volatile, Content Caffeine #69
- Codex Remote GA and DigitalOcean plugin, ChatGPT Release Notes
Industry & Business
- Anthropic Veterans’ Startup Seeks to Help Scientists Develop Their Own AI, Wall Street Journal
- Google Must Disclose DOJ Probe Docs In £14B Class Action, Law360
- Google Revamps New AI Coding Strike Team Amid Struggle to Catch Up With Anthropic, The Information
- Google Strikes Tough Negotiating Stance With Publishers connected AI Licensing, The Information
- Trump Administration Asks OpenAI to Stagger Release of New Model Over Security Concerns, The Information
- California State Government Launches AI Job Loss Tracker arsenic Layoff Fears Grow, Bloomberg
- OpenAI, Microsoft Sued by Publishers for Scraping Articles, Bloomberg Law News
- Apple Is Paying Google $1 Billion a Year for AI. Here's Who the Real Winner Is., The Motley Fool
Links & Content Marketing
- 8 Behavioral Science Tactics To Convert More Customers, Content Marketing Institute
- AI Link Building: The Signal AI Search Engines Care About Most, The Upper Ranks
- Keeping Data-Driven Content Fresh Was a Monthly Slog. So We Taught an Agent to Do It., Ahrefs
- I rebuilt our contented update pipeline successful Claude Code. Here‘s why., Semrush
Local & Maps
- Apple Maps Ads Are Coming: What Advertisers Need to Know, Brainlabs
- EP 262 - The $300 Billion Review Fraud Problem (And How the FTC is Fighting It), Near Media
- Our Best Local SEO Tips to Rank Higher successful 2026, WordStream
- 23 Local Developments You Need to Know About From Q2 2026, Whitespark
Other Search
- I yet made Google News useful by ignoring half of it, Android Police
- Google Play updates fto U.K. developers do much and salary less., Google Blog
- 100 things to effort pinch your Gemini for Home sound assistant, Google Blog
- DuckDuckGo's AI Feature Is Telling Users That Trump Died of Rabies Earlier This Month, Futurism
- Google Finance updates: New app, portfolios, Google Blog
- Study notebooks successful the Gemini app, Google Blog
PPC
- Google Ads Updates Custom Labels. Now Available for Demand Gen Campaigns, feedarmy.com
- What's So Hard About Google Ads Anyway?, Group Twenty Seven
- Boost Demand Gen run capacity pinch June’s Drop, Google Blog
Search Features
- Google’s World Cup counterattack highlights displacement successful hunt market, Digiday
- How we're updating the YouTube Shorts experience, YouTube Blog
SEO
- Stop Measuring AI Search Like SEO: Here’s What To Track Instead, Moz
- The Problem With Using AI for SEO/GEO Advice, Jenny Munn
- The Impact of Schema connected AI Search Performance, seoClarity
- The Parrot Problem: Why AI Search has a 2nd magnitude marketers can’t ignore, Profound
- Search Console Data Always Breaks Around Algorithm Updates - Here's the Proof, Vijay Chauhan
- Stop penning blog posts and calling it SEO, Product Led SEO
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