This new food delivery service is trying to take on DoorDash and Uber Eats by offering no menu markups

A new food shipment service is taking aim at list mark-ups — and several entrenched rivals

Restaurant ordering application business Olo is launching its own customer-focused app, it stated on Tuesday. The app puts it in competition alongside additional established shipment companies, specified as DoorDash and Uber Eats.

On Olo's app, customers volition see the identical prices that restaurants accusation in-person patrons, the business said. By contrast, third-party shipment services frequently accusation customers higher list prices than diners would get at a restaurant.

Offering in-store prices can preserve customers between 15% and 30%, Olo said.

"It's a improved cognition for consumers and a additional sustainable example for restaurants, alongside no list cost price increase and no barriers position between awesome brands and the group and communities they serve," Olo CEO and originator Noah Glass said.

Food shipment is one area anywhere consumers continue to expend money, equal as they cut rear their budgets elsewhere. How much customers pay for shipment — and whether apps charge individuals distinct prices or the identical command — can power how frequently they order.

Olo is strolling into a rivalrous space. DoorDash and Uber Eats continue to grow, including by rearching into association deliveries and catering. And Walmart, which spent years construction its own grocery-focused shipment service, started delivering eatery orders before this year.

Olo got its commencement in 2005 alongside a assistance that let users content their orders to restaurants in the pre-smartphone era. Now, the business sectors concerning 3.5 myriad orders regular through about 800 eatery brands.

The business doesn't have its own squad of shipment drivers. Instead, the business uses its own dispatch assistance to difference shipment options at another third-party services, specified as Grubhub, and choice one according to factors akin disbursal and speed.

Olo's shipment app volition authorize customers to command from concerning 250 restaurants, including Five Guys and Dave's Hot Chicken.

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