Here is simply a recap of what happened successful the hunt forums today, done the eyes of the MCP and different hunt forums connected the web.
Google Search is now utilizing Gemini 3.5 Flash-Lite, its latest optimized AI model. Google's suit against SerpApi for scraping its hunt results was tossed. Google updates its optimize crawl fund thief documentation, I documented what changed. Google AI Mode and ChatGPT are testing citation cards astatine the bottommost pinch movement. Google Ads moved its Missed Opportunities study from Labs to the Recommendations tab. Google Ads group a timelimit to appeals to 6 months aft the notice.
MCP Stories:
- Google Search Using Latest Gemini 3.5 Flash-Lite
Google Search said it is now utilizing the latest Gemini exemplary named 3.5 Flash-Lite. It is being utilized for agentic hunt experiences, but besides apt for Google AI Overviews and AI Mode. Google wrote, "3.5 Flash-Lite is besides rolling retired successful Google Search," connected the institution news blog. - Google Lawsuit Against SerpApi Over Scraping Search Results Dismissed
Last December, Google sued SerpApi complete scraping its hunt results, and now a tribunal has granted SerpApi's mobility to disregard the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these claims pinch time off to amend, giving Google 21 days to refile its title if it tin show authorization from copyright owners. - Google Ads Moved Missed Opportunities From Labs To Recommendations Tab
Google Ads has moved the formerly known arsenic "Missed Growth Opportunities" from Labs into the charismatic Recommendations tab and nether the caller sanction of "Missed Opportunities." This shows you your missed clicks, conversions and conversion worth metrics. - Google AI Mode & ChatGPT Tests Bottom Card Citations
Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards connected the bottom. AI Mode is doing this point that anchors you to the bottommost of the answer, straight to the citation card. ChatGPT is doing this point that loads a citation container overlay connected click. - Google Updates Its Crawl Budget Doc: Every Site Starts On Conservative Crawl
Google has updated its Optimize your crawl fund page, it said to "improve clarity, terminology consistency, and flow." One point that is caller successful the archive is that Google said that "Every tract starts pinch the aforesaid default, blimpish crawl capacity limit." - Google Ads Appeals Limits Set To 6 Months
Google Ads updated its appeals guidelines and archiving yesterday day to opportunity you tin nary longer entreaty a Google Ads usurpation if that usurpation is older than 6 months. Google wrote, "Starting July 21, 2026, the action to entreaty a argumentation determination straight from your Google Ads relationship will not beryllium disposable for argumentation decisions made much than 6 months prior." - Videos & Images From The Google Gemini Summer Party
Google's UK agency held a party, a summertime party, for Google Gemini. They invited a bunch of folks including contented creators and others. Here are immoderate videos and photos I recovered connected Instagram of this event.
Other Great Search Threads:
- Congratulations to Spain connected becoming World Cup champions! Proud of really this squad played passim the tournament. I was fortunate to beryllium successful the stadium rooting for them and witnessing it firsthand. It was a spot bittersweet because I’ve besides been a large instrumentality of Messi, Jordi Ribas connected X
- We person started our astir eager pre-training tally yet, for Gemini 4, and are excited by the progress, Logan Kilpatrick connected X
- The New ChatGPT Ads "Schrodinger's Cat" Ad Status! The Ad Exists In Superposition As Both "In Review" And "Serving" LOL Im A Dork!, Anthony Higman connected X
- We’re rolling retired our precocious AI Search experiences to France! AI Overviews, AI Mode, Search Live and the caller intelligent Search container are launching starting today, helping much group inquire their astir nuanced & circumstantial questions while exploring the champion of the web., Rajan Patel connected X
MCP Stories:
- ChatGPT taxable ownership is rare, and SEO unsocial doesn’t explicate it
- Google Ads adds missed maturation estimates to the Recommendations tab
- Google Ads simplifies GA4 setup pinch bulk relationship linking
- 3.5 Flash-Lite rolling retired successful Google Search
- How to build curiosity into high-performing societal ads
- The caller SEO rules for bloggers successful 2026: Why clarity matters successful AI search
- Schema for AI search: How to place and prioritize entity gaps
- How class framing changes which brands AI recommends
- Why your lucifer complaint is the astir important number you’re not tracking
Other Great Search Stories:
AI & LLMs
- AI Companies Are Buying Tons of Old Books Because They'reof AI Slop, 404 Media
- OpenAI’s Agents Reach 10 Million Users After ChatGPT Work Debut, Bloomberg
- 3.6 Flash, 3.5 Flash-Lite, and 3.5 Flash Cyber, Google Blog
- Against Claudefishing, The Substack Post
- Google launches Gemini 3.6 Flash and teases Gemini 4, 9To5Google
- Google Releases Three New Gemini A.I. Models, New York Times
- Cheating behaviour successful frontier exemplary evaluations, AISI Work
Industry & Business
- Brussels prepares first integer rulebook good against Google, risking Trump's ire: media reports, Euronews
- Google connects caller transatlantic cablegram betwixt Portugal and the US, Reuters
- OpenAI, Anthropic boost lobbying arsenic bequest tech, defense spending slips, CNBC
- University of Tennessee sues Anthropic complete neural web technology, Reuters
- Alphabet's Gemini delay, spending worries loom complete earnings, Reuters
- Defaults Didn't Deny Users Ad-Free Search, Google Says, Law360
- Exclusive: OpenAI renews $5M stake connected section news, Axios
- Google v. SerpApi: The Court Granted Our Motion to Dismiss, SerpApi
- Google quadruples Miami agency abstraction arsenic Larry Page, Sergey Brin fly Calif. up of billionaire tax: report, NY Post
Links & Content Marketing
- Hearst starts pinch 'why' arsenic journalists asked to nutrient less articles, Press Gazette
- Let Your Web Traffic Burn — Build Content That Lasts, Content Marketing Institute
Local & Maps
- Google Maps tests easier one-handed entree to Gemini, Android Authority
- I tested iOS 26 Siri against iOS 27 Siri AI successful my car - and it wasn't moreover close, ZDNET
- Google Maps Killed The Restaurant Star, Hackaday
Other Search
PPC
- Mood Boards and PPC Advertising, JumpFly
- The YouTube Ad Ecosystem, EMARKETER
- AI Performance Explanations successful Google Ads, PPC News Feed
- What ChatGPT's New Product Feed Ads Mean for Brands Advertising Online, JXT Group
Search Features
- Nationwide Google listings aviator hinges connected MLS agreements, HousingWire
- The champion Google AI devices for assemblage students connected summertime break, Google Blog
- Google Universal Cart: What UK Ecommerce Brands Need To Do Before It Arrives, Koozai
- Why powering estimation is the caller SEO, Fast Company
- How to Survive AI Search successful 2026 & Beyond, Ann Smarty
- Selling SEO aliases AI Services? Your Sales Team Needs More Than a Pitch Deck, SEO For Lunch
- Google Search Was a Lifeline for Publishers. Now They’re Thinking of Cutting it Off., Wall Street Journal
Feedback:
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