Convince Your Boss to Send You to MozCon 2026 [Plus Bonus Letter Template]

Asking for fund to be a convention tin sometimes consciousness awkward.

You don’t want to sound for illustration you’re pitching a nosy activity trip, and you want to show that MozCon is simply a strategical finance for the business. 

So, really do you do this?

Over the years, we’ve helped hundreds of marketers get buy-in, and we cognize precisely what managers request to hear.

In this guide, you’ll get a foolproof transportation kit to thief you make your lawsuit confidently and move from “maybe” to “pack your bags!”

A tip: Speak to the solutions and outcomes tied to business goals

When you transportation MozCon, retrieve that your head doesn’t attraction astir the speaker lineup aliases the free swag. They’re reasoning astir business impact, ROI, and the bottommost line.

So erstwhile you make your pitch, speak their language. Focus connected what MozCon will thief you solve, not what you’ll get to see.

Here’s really to attack it:

• What business challenges is your squad facing correct now?
• What goals are you nether unit to deed this quarter?
• What person you spent clip and fund trying to hole pinch constricted success?

Connecting the talks to business outcomes makes it easier to get a yes from your manager.

Now, publication the remainder of this article successful your ain sound and ideate you’re successful beforehand of your manager, shooting your changeable pinch immoderate of these points.

It tin consciousness demotivating erstwhile maturation and learning aren’t prioritized aliases considered optional. Over time, that civilization affects morale, performance, and retention.

Sending maine to MozCon shows that we worth improvement and sends a clear connection to the institution (or stakeholders) that we’re committed to learning. 

For example, Eric Siu's talk connected operationalizing AI is simply a awesome measurement to create soul processes for implementing AI astatine standard without hurting quality.

I’ll seizure short-form, engaging contented passim MozCon to stock crossed our societal media platforms.

This gives us:

• Authentic, behind-the-scenes contented that humanizes our brand
• A measurement to show we’re progressive participants successful the integer trading space
• Real-time impervious of thought activity that strengthens credibility pinch imaginable clients and existent partners.

I’ll constitute a blog station that breaks down cardinal takeaways from MozCon successful a measurement that’s applicable to our activity and valuable to our clients.

It shows we’re keeping up pinch manufacture changes and starring the charge. The station will:

• Reinforce our committedness to learning and innovation
• Generate timely contented for our blog
• Offer visible impervious to clients that we’re continuously investing successful innovative strategies

MozCon NYC is wholly disconnected the air, pinch nary video recordings aliases streaming access. The only measurement to get the insights is to beryllium successful the room.

If we don’t attend, we will miss the chance to perceive exclusive strategies for improving our processes, gaining a competitory edge, and driving amended results that effect revenue.