New: Google Ads Prospects Mode

May 29, 2026 06:51 PM - 6 hours ago 4

Google Prospect Header

Google Ads has expanded New Customer Acquisition pinch a caller characteristic called Prospect Mode. Prospect mode besides targets brand-unaware users, Google said. Those prospects who person not searched for, engaged with, aliases visited your site.

Some telephone them acold prospects.

That is what imaginable mode does successful Google Ads. There is simply a caller mounting successful the Bidding conception named "Only bid for caller prospects BETA." Your run will only show ads to caller customers who lucifer your meaning of a prospect, Google explained.

Here is simply a screenshot:

Google Ads Prospect Mode

It automatically filters retired users who have:

Purchased from you (via Customer Match & Tags).
Searched for your marque terms.
Visited your website aliases utilized your app.
Engaged pinch your contented aliases ads crossed Google and YouTube.

Google wrote:

While accepted New Customer Acquisition focuses connected anyone who hasn’t purchased before, the caller prospects mode1 goes a measurement further. It is designed to scope brand-unaware users—those who person not searched for, engaged with, aliases visited your site. New prospects mode uses a bundle of automated exclusions to guarantee your ads only scope “cold” audiences.

Hat extremity to PPC News Feed.

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