Microsoft Advertising has launched Product Explorer, a caller Merchant Center characteristic designed to thief advertisers amended understand merchandise position and performance.
The instrumentality provides a searchable position of merchandise catalogs. Advertisers tin quickly spot which products are serving, which person issues, and which are driving results.
Product Explorer is presently disposable to U.S. advertisers pinch less than 100,000 SKUs.
Product Explorer Brings Product-Level Visibility To Merchant Center
Microsoft Advertising Ads Liaison Navah Hopkins announced the feature connected LinkedIn.
According to Hopkins, Product Explorer was developed successful consequence to advertiser feedback astir provender guidance and merchandise visibility.
Hopkins provided MCP pinch a nonstop quote, stating:
We heard manufacture feedback that it was difficult to support tabs connected and negociate feeds successful Microsoft. With Product explorer, you tin easy hunt for and understand which products are rejected, performing and which ones request optimization. This intends little clip manually hunting done reports, and much clip making meaningful changes to your provender to guarantee you’re reaching your desired outcomes.
The caller instrumentality helps advertisers place products that are serving, rejected, aliases constricted by provender issues.
It besides connects to Microsoft’s Recommended Actions functionality. This gives advertisers guidance connected really to resoluteness issues and amended merchandise eligibility.
Search, Filter, And Export Product Data
Product Explorer includes filtering crossed provender attributes and capacity metrics.
Advertisers tin select products utilizing fields specified as:
- Title
- Product ID
- Brand
- GTIN
- Product Type
- Custom Labels
- and more.
Performance filters include:
- Impressions
- Clicks
- Conversions
- Spend
- CTR
- Conversion Rate.
Image credit: Microsoft Ads, June 2026Advertisers tin besides harvester provender attributes pinch capacity data.
For example, they tin place products pinch debased impressions wrong a circumstantial merchandise category. They tin besides reappraisal capacity crossed civilization explanation groups.
Filtered merchandise lists tin beryllium exported for offline analysis.
According to Hopkins, 1 usage lawsuit is identifying products that are not serving. Advertisers tin quickly find products pinch small aliases nary visibility and analyse imaginable causes.
The study whitethorn besides thief advertisers measure provender taxonomy decisions.
Product types, categories, and civilization labels are often utilized to shape campaigns. Product Explorer makes it easier to reappraisal really those classifications are performing.
The instrumentality besides provides a faster measurement to analyse product-level performance. High-performing and underperforming products tin beryllium identified without building abstracted reports.
Why This Matters For Advertisers
Product feeds proceed to play an important domiciled successful Shopping run performance.
Feed quality tin power visibility, query matching, and wide run results.
Historically, troubleshooting provender issues was not ever simple.
Advertisers often had to move betwixt Merchant Center diagnostics, provender guidance tools, and run reports. Product Explorer brings overmuch of that accusation into 1 location.
For advertisers managing ample catalogs, the biggest use whitethorn beryllium efficiency.
The instrumentality makes it easier to place rejected products. It besides helps advertisers spot products that are not generating impressions aliases conversions.
That visibility tin thief teams prioritize provender updates and optimization efforts.
The summation of product-level capacity filters whitethorn besides thief advertisers uncover trends that would different beryllium hidden wrong campaign-level reporting.
What Comes Next
Product Explorer addresses a situation galore Microsoft advertisers person faced for years.
Understanding provender wellness and merchandise capacity often required aggregate reports and workflows.
This update brings those insights together successful a azygous interface.
The first rollout is constricted to U.S. advertisers pinch less than 100,000 SKUs. Microsoft says it is actively collecting feedback arsenic it considers early improvements and description .
For ecommerce advertisers, Product Explorer provides a much nonstop measurement to show provender wellness and merchandise performance. It whitethorn besides make regular provender audits faster and easier to manage.
Featured image: Samuel Boivin / Shutterstock
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