OpenAI seems to be rolling out a new ad format for several ChatGPT Ad units that have a Learn additional link, that is dotted and underlined, and additionally alongside an arrow going upwards. And in several cases, ChatGPT Ads appear to be served alongside Amazon DSP.
The new scheme for the ChatGPT ad units were spotted by Bordie Clark who posted screenshots on X and on SERP Alert, he stated "ChatGPT is now experimenting alongside a new ad format that features a study additional nexus alongside an arrow inside text-based ads. Within this new ad format, the 'learn more' content additionally features a dotted underline."
Here is a screenshot that I see myself:
The Learn additional nexus does not display on all ads...
Juozas Kaziukėnas posted on LinkedIn that several of these ChatGPT Ads are "served by Amazon DSP." He stated he sees this "because the click mark URL goes through Amazon's click-tracking server."
Here is his screenshot showing the link:
He added, "There is barely any item on how this integration plant - and I've not seen any another advertisers use it yet - but I think it is apparent that Amazon is not going to be operating Amazon ad formats inner of ChatGPT. Advertisers volition buy ads through DSP (including feed-based ads?) and DSP volition do targeting (most likely?) but imaginative authority is the identical as regular ChatGPT ads."
Super interesting...
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