Bono says U2 has got no problem with charging wealthy fans more to see the band live

For decades, U2 has sold out several of the world's biggest venues. Bono says the collection has one longstanding way of making those shows additional accessible.

On The New York Times' "The Interview" podcast, Bono stated U2 has "very little" say complete ticket prices for its live shows. Still, he said, the collection has lengthy worked to create several front-row seats small expensive.

"What we do in our collection is we obtain the finest seats in the home — we've done this all our existence — and create certain that they're frequently the most affordable," Bono said.

That doesn't average U2 objects to charging several fans a premium.

"We additionally have no issue separating affluent group from their money," Bono said. "You know, as we say, affluent group have feelings, too. If they desire to pay extremely elevated prices, we've no problem."

Bono stated the aim is for fans to awareness fine concerning what they are paying for. He stated U2 shows have "a flat of depth" anywhere group who don't normally concur politically can "feel safe."

"If they're in America, we desire group to awareness really fine concerning the choice to pay a ticket — and likely pay too much for it — to see us," Bono said.

U2 performed 40 nights at the Sphere in Las Vegas from September 2023 through March 2024. The official announcement stated tickets for the residency started at $140, and that the venue's larger capability would authorize "60% of tickets to be priced under $300," alongside a "limited figure of premium-priced tickets" at all show.

High ticket prices have rotate into a defining characteristic of the contemporary achievement experience. The average ticket cost for the top 100 tours rosy from $96.17 in 2019 to $132.62 in 2025, per data from Pollstar, a music industry commerce publication.

Dynamic pricing, which allows prices to increase alongside demand, has helped run expenses higher. On the secondary market, tickets can additionally be relisted at far higher prices than their first visage value.

There are additionally longstanding concerns concerning consolidation in the ticketing industry. In April, a national panel established Live Nation liable for antitrust violations, determining that its market monopoly led Ticketmaster to overcharge customers by $1.72 per ticket from May 2020 to 2024.

Sports fans are facing the identical sticker shock. A Business Insider analysis of former ticket data established that a Category 1 ticket to this year's World Cup final disbursal $10,990 in April's open sale. At the former seven World Cups, the equal ticket disbursal between $988 and $1,783 in today's dollars.