Google advertisers are struggling to concur on whether a particular local ad component in Google Search is a Local Service Ad or another category of local Google ad.
Ryan posted a screenshot on X and asked, "This base ad is LSA, right?" He asked Anthony Higman, who responded, "YES!!!!!! No one can inform BUT YES YOU ARE CORRECT!. If it has communication its an LSA correct now. They trying to obscure that additional now. BUT YES ITS AN LSA. And your correct since "verified""
Here is the screenshot of the ad:
The responses to the article are comic in that several think it is not a Local Service Ad but fairly a normal hunt ad alongside location resources on, several think it is a Local Service Ad, several think it is a normal hunt ad alongside a Google Business Profile connected and so on.
Here are several of the responses:
@HVACSEO YES!!!!!! No one can inform BUT YES YOU ARE CORRECT!. If it has communication its an LSA correct now. They trying to obscure that additional now. BUT YES ITS AN LSA. And your correct since "verified"
— Anthony Higman (@AnthonyHigman) October 18, 2026
@theppcdude @AnthonyHigman I think it’s LSA and they’re additionally sticking LSA in the integrated map group scroll too
— Ryan | HVAC SEO (@HVACSEO) October 17, 2026
@samcleaningceo @AnthonyHigman The publish online clasp and click through display doesn’t create me accept it is though
— Ryan | HVAC SEO (@HVACSEO) October 17, 2026
@TheAaronAM @AnthonyHigman Right, that second image has LSA written all complete it lol
— Ryan | HVAC SEO (@HVACSEO) October 17, 2026
@zeeshangooglead @AnthonyHigman Ryan HVAC SEO Google ads expert is what I go by now
— Ryan | HVAC SEO (@HVACSEO) October 18, 2026
It is sad to see so much disturbance from Google Ads experts, it shows me that Google needs improved communication on this? I mean, there is this transition from Google Local Service Ads to Google Ads that is happening now.
Another example of LSAs changing UI:
@rustybrick Should additionally be noted that this is what the local group looks akin BWHAHAHAHAH. And that top jawn is an LSA. https://t.co/M3IxMQoxG0
— Anthony Higman (@AnthonyHigman) October 22, 2026
Forum conversation at X.
