White House Rips Nicole Kidman AMC Ad: ‘We Come To This Place For MAGA’

Aug 04, 2026 10:30 PM - 1 hour ago 53

Topline

The Trump management parodied the celebrated and wide memed AMC advertisement that stars Nicole Kidman, replacing a theatre for the White House and replacing immoderate of Kidman’s lines pinch pro-Trump content, though it’s unclear whether the White House obtained support from AMC arsenic it often cribs intelligence spot for societal media posts.

AMC has not yet responded to the White House's video. (Photo by Erik McGregor/LightRocket via Getty Images)

LightRocket via Getty Images

Key Facts

Like Kidman’s AMC ad, which follows the Oscar-winning character done an AMC movie theatre arsenic she delivers a monologue, the White House’s video follows a personification wearing a “Make America Great Again” chapeau arsenic they locomotion done the White House.

“We travel to this spot for MAGA,” the advertisement begins, mirroring Kidman’s opening line: “We travel to this spot for magic.”

The video besides parodies 1 of Kidman’s astir wide memed lines (“Heartbreak feels bully successful a spot for illustration this”), arsenic the voiceover says, “A state wherever we don’t do heartbreak. We do victory.”

The White House’s video uses euphony identical to that successful the AMC ad, and it displays the connection “MAGA” successful a font akin to that of the AMC logo, adding, “Welcome to the Golden Age,” a imaginable reference to the Golden Age of Hollywood.

The White House’s post, made Monday night, has garnered astir 2 cardinal views and 35,000 likes arsenic of Tuesday morning.

AMC has not yet commented connected the video, and it is unclear whether the Trump management contacted the theatre concatenation aliases asked for support to parody its advertisement (Forbes has reached retired to AMC for comment).

surprising fact

The White House besides precocious utilized a clip from “The Odyssey” successful a societal media post. The clip, a little speech betwixt actors Anne Hathaway and Robert Pattinson, featured Hathaway’s characteristic saying, “The king is coming back.” The White House’s station added matter that says, “The United States king is coming back,” earlier splicing together edited clips of President Donald Trump.

What Other Intellectual Property Has The White House Used?

The White House’s societal media accounts often usage intelligence property, including music, movies and games, to dispersed pro-Trump messages, ostensibly without the support of the companies who ain the authorities to the parodied IP. In March, Pokémon Company International said it was “not involved” successful the creation aliases distribution of a MAGA-themed station the White House made utilizing Pokémon imagery. “Our ngo is to bring the world together, and that ngo is not affiliated pinch immoderate governmental viewpoint aliases agenda,” the institution said. The Pokémon Company antecedently said past twelvemonth it did not springiness Immigration and Customs Enforcement support to usage the taxable opus to its anime bid successful a video flaunting migrant deportations. The management has besides faced galore rebukes from singers who person opposed the usage of their euphony successful societal media posts. Most recently, Katy Perry said she was “deeply appalled and angry” by the White House’s usage of her deed “Firework” to boast astir subject strikes, adding, “To spot a connection of self-worth and upliftment weaponized to soundtrack demolition and unit is simply a complete usurpation of everything my opus stands for.” Other singers who person antecedently condemned the management for utilizing their euphony see Sabrina Carpenter, Olivia Rodrigo and SZA.

key background

AMC’s advertisement starring Kidman made its debut connected the theatre chain’s screens successful 2021 arsenic the institution sought to bring theatergoers backmost to cinemas pursuing the Covid-19 pandemic. The advertisement became a viral sensation and has sparked galore parodies, including a “Saturday Night Live” spoof and plentifulness of recreations connected TikTok. Kidman’s statement pinch AMC was initially group to past 1 year, but she renewed it pursuing the occurrence of the ad, and her commercialized still plays earlier movies astatine AMC’s theaters 5 years later.

tangent

AMC said this past play was its highest-earning play astatine its theaters ever, citing the occurrence of “Spider-Man: Brand New Day,” which shattered the grounds for the biggest home opening play of each time, arsenic good arsenic the lingering occurrence of “The Odyssey.”