Mnet’s ‘GIRLS PLANET 2027’ Expands Search For Next Global Girl Group

GIRLS PLANET 2027 Teaser Times Square (Courtesy of Mnet)

CJ ENM

Exclusive – If you’re a K-pop fan, you already cognize the audition and training process that galore idols person gone done to debut. CJ ENM is bringing that successful blueprint, which has launched truthful galore Asian euphony careers, to the U.S. for the first clip for their global woman group debut project, GIRLS PLANET 2027.

Mnet’s audition format, which has created celebrated groups for illustration Wanna One, ZEROBASEONE, Kep1er, ALPHA DRIVE ONE, JO1, izna, and INI, to sanction a few, is now coming to the U.S. to find its early stars, built astir the fans. The world assemblage takes portion successful forming the group, voting pinch “no borders connected who gets a say.” The caller series, GIRLS PLANET 2027, draws connected a strategy Mnet has utilized for complete a decade, pursuing each shape of the process and allowing fans to link pinch the contestants.

“Having fans beryllium an integral portion of an artist’s communicative from the very opening and giving them a existent opportunity successful who debuts – that’s what makes a Mnet audition a Mnet audition,” says Kim Sinyoung, Chief Producer of GIRLS PLANET 2027, who produced Mnet’s BOYS PLANET, BOYS II PLANET and GIRLS PLANET 999. “This format has go 1 of K-pop’s defining creator improvement models, creating not only enduring contented IP but besides world creator IP.”

Last year’s BOYS II PLANET drew successful a cumulative full of votes from 230 countries/regions, pinch 7.37 cardinal fans casting their votes. Over 230 cardinal votes were counted passim the three-month-long season. ZEROBASEONE and ALPHA DRIVE ONE person surgery records successful the K-pop industry, pinch some groups debuting pinch complete 1 cardinal copies sold wrong the first week of release. In their first year, ZEROBASEONE held the grounds for most-awarded 5th-generation K-pop group, arsenic good arsenic achieving the Rookie Grand Slam from MAMA Awards, Melon Music Awards, and the Golden Disc Awards.

Mnet’s audition format has been proven beyond South Korea, successfully launching successful Japan done LAPONE Entertainment to motorboat JO1, INI, and ME:I. It has besides recovered occurrence done its different title shows, for illustration Korea-Japan’s endurance show. Unpretty Rapstar: Hip Hope Princess, which formed the hip-hop woman group H//PE Princess. Mnet past launched a Korea-China collaboration to motorboat PLANET C: HOME RACE and the boy group MODYSSEY.

Partnered pinch Universal Music Group’s REPUBLIC Collective, GIRLS PLANET 2027 expands its world hunt pinch in-person auditions successful New York, Los Angeles, and London to beryllium held successful early November. This will beryllium the first clip for the PLANET series to person auditions successful New York and London – making it the “first three-city world search.” For those who whitethorn not beryllium capable to hold that long, location will besides beryllium auditions held successful Los Angeles this period during KCON LA.

“GIRLS PLANET 2027 marks different awesome measurement forward,” says Kim. “Our partner REPUBLIC Collective will beryllium co-inventing and co-producing GIRLS PLANET 2027 pinch america and its debut group. By combining our fan-driven attack and our proven star-making strategy pinch REPUBLIC Collective’s expertise, we’re pushing the boundaries of wherever we look for talent, really we find it, and wherever these artists spell aft debut.”

Global liking successful the bid has been massive. Since online applications opened connected May 1 via CJ ENM’s world K-Pop contented level Mnet+, location person been complete 40,000 applications from astir the world, a grounds precocious for the company’s PLANET audition series. Applicants from North America relationship for one-third of each the submissions, symbolizing the dispersed of K-pop globally and the liking successful being portion of it.

“Over the past decade aliases so, we’ve built an audition format that ties together talent discovery, storytelling, instrumentality information and creator improvement into 1 system,” says Kim regarding the summation successful liking successful K-pop euphony and the debut model.

The task is besides the first to person a full-scale collaboration betwixt a South Korean intermezo institution and the world euphony manufacture crossed the full task – “from accumulation done the debut group’s US promotions and world rollout.” The bid is group to premiere successful 2027.

Meanwhile, GIRLS PLANET 2027 launched a three-day teaser run successful New York’s Times Square connected August 1, and plans to do much arsenic their on-site auditions statesman astatine KCON LA 2026 from August 14-15 successful Los Angeles, past its afloat three-city – New York, Los Angeles, and London – successful early November. Dates and locations will beryllium announced astatine a later time.