What Can You Do with a Semrush Account?

Modern customers observe brands everywhere: Google, ChatGPT, societal media, AI-powered surfaces, and more. Your occupation is to show up consistently crossed each of them. 

A free Semrush relationship gives you entree to basal SEO, AI visibility, competitor research, and contented devices that thief you get recovered online—without paying a cent. You’ll get constricted queries per day, but capable to understand your visibility, hole issues, and uncover immoderate opportunities. 

When you’re fresh to spell deeper, you tin unlock the afloat level pinch a 7-day free trial.

Free Semrush Account: Key Features

Here’s a speedy overview of what’s disposable pinch a free Semrush account:

Feature	Free Account Limit	What You Can Do With It
Domain Overview	10 queries/day	Check SEO and AI visibility for immoderate domain
AI Visibility	10 queries/day	Benchmark mentions and citations successful AI outputs
Keyword Research	10 queries/day	Identify valuable keywords
Competitor Research	10 queries/day	Analyze competitor postulation and strategy
Site Audit	100 pages	Fix method issues connected your site
Position Tracking	10 keywords	Track your astir important rankings
Backlink Analytics	10 queries/day	See who links to you (or competitors)
SEO Ideas	Limited access	Improve pages pinch on-page suggestions

Who thePlan Is Best For

• Beginners learning SEO
• Small businesses testing Semrush
• Freelancers validating opportunities earlier investing
• Creators improving 1 website
• Anyone funny astir AI visibility aliases competitor insights

If you request much than 10 queries per time aliases want to way galore keywords, you’ll outgrow it quickly—but it’s cleanable for learning and early optimization

How to Use Semrush for(And Where You'll Hit Limits)

To group up your free account, simply supply an email reside and password (no in installments paper required).

Once you’re group up, here’s really to get the astir worth from each tool: 

1. Benchmark Your Brand’s Online Visibility

Today’s customer travel spans some accepted and AI-based search. That intends your visibility crossed Google, ChatGPT, Gemini, Perplexity, and different AI models matters conscionable arsenic overmuch arsenic your visibility successful the SERPs.

The Domain Overview tool wrong Semrush’s SEO toolkit gives you a high-level snapshot of really good your marque shows up crossed both. 

With the free plan, you tin tally 10 domain overview queries per day, which is capable to cheque your ain domain positive respective competitors. 

Just participate immoderate domain and click “Search.” 

Semrush pulls each your basal SEO indicators into 1 view, including: 

• Authority Score: A Semrush metric that evaluates your domain’s wide reputability by looking astatine backlink quality, integrated traffic, and tract authenticity
• Organic Traffic: Estimated monthly visitors from hunt engines
• Organic Keywords: The number of keywords your domain ranks for
• Backlinks: Total outer links pointing to your site

You’ll besides get a clear position of really often your marque shows up successful AI-generated responses: 

• AI Visibility Score: A benchmark showing really coming your marque is successful AI answers compared to your competitors
• Mentions: The full number of prompts aliases generated responses wherever your marque appears. More mentions = much vulnerability successful AI-driven experiences
• Cited Pages: How galore of your URLs are referenced aliases linked wrong AI answers
• Platform-Specific Mentions and Citations: A breakdown crossed awesome AI systems for illustration ChatGPT, Google AI Overviews, and Gemini

You tin tally up to 10 Domain Overview queries per day, which is capable to build a beardown visibility baseline earlier expanding your investigation aliases activating a trial.

2. Find High-Value Keywords

With 10 queries (tool searches) per day, you tin usage Semrush’s Keyword Magic Tool and Keyword Overview to research keywords. 

This is capable to trial and place high-potential hunt position for your website. 

For example, let’s opportunity you person an online shop that sells coffee. 

Search "organic coffee" successful Keyword Magic to find related keywords for illustration "organic java beans" aliases "organic decaf coffee." These niches mightiness beryllium little competitory but highly applicable for your business. 

And the imaginable payoff is real: ranking for a word for illustration “organic decaf coffee” could make an estimated 2,400 visits per period to your website. 

Ready to excavation deeper? 

Use the Keyword Overview instrumentality to get a snapshot of immoderate keyword, analyzing its fame and title level. 

You’ll spot metrics specified as: 

• Monthly Search Volume: Total monthly searches for a keyword
• Keyword Difficulty: A percent score that measures really challenging it will beryllium to rank for a keyword
• Search Intent: The searcher’s extremity (looking to purchase, stitchery information, find a website, etc.)
• SERP Results: Current top-ranking pages for the keyword 

Every caller hunt (in immoderate Semrush keyword investigation tool) counts toward your regular limit. 

Plan up and usage your limits wisely to get the astir keyword investigation retired of the free plan.

3. Check Your Website for Technical Issues

Technical issues tin wounded some your hunt rankings and your AI visibility. 

Semrush’s Site Audit instrumentality helps you spot these problems quickly truthful you tin hole them earlier they effect postulation aliases customer experience.

With the free plan, you tin crawl up to 100 URLs per month—enough to audit your astir important pages and reside high-impact issues like:

• Indexing problems: Understand why Google can’t find your important pages
• Page velocity issues: Identify factors slowing down your tract and frustrating visitors
• Broken links: Find dead-end links aliases orphaned pages that disrupt some users and hunt engines
• Security warnings: Address HTTPS issues causing “not secure” warnings for tract visitors
• AI search: Identify method issues that whitethorn beryllium limiting your AI visibility

And more. 

For example, if you tally an online store, a free audit mightiness show slow merchandise pages aliases missing merchandise descriptions—issues that impact some rankings and sales.

The Site Audit instrumentality provides specifications astir which pages are affected and really to hole them.

BestSelf Co., a motivational stationery retailer, utilized Semrush's Site Audit to place and hole method issues, including slow load times. This led to a 40% summation successful integrated postulation and a 17% emergence successful leads wrong 3 months.

If you person a ample website, the 100-page limit will only screen a mini portion. In this case, see signing up for a trial to tally a afloat audit crossed each pages and get a much elaborate database of recommendations. 

4. Monitor Your SEO Rankings

To spot whether your SEO and AI visibility efforts are really working, you’ll want to way really your rankings alteration complete time. Semrush’s Position Tracking instrumentality shows you precisely that.

With the free plan, you tin way up to 10 keywords, giving you a focused position of your astir important hunt terms.

Position Tracking helps you:

• Monitor section rankings: Track capacity astatine the ZIP-code level—ideal for section businesses
• Compare competitors: See really your rankings stack up against others successful your space
• View regular updates: Track day-to-day activity to spot trends early
• Measure visibility: Understand your wide beingness successful search, not conscionable individual keywords
• Identify SERP characteristic opportunities: Find chances to triumph high-visibility placements for illustration featured snippets aliases section packs

This visibility makes it easier to understand which SEO efforts, for illustration contented updates, caller pages, and method fixes, are moving the needle.

Setting up Position Tracking is easy:

1. Create a run by entering your domain and target location
2. Enter your database of target keywords

Focus connected keywords that bring successful business, not conscionable those pinch precocious hunt volume.

After setup, your study will populate pinch regular data.

The free plan’s 10-keyword limit useful for mini sites, but it tin consciousness tight if you’re managing galore pages.
If you activate the trial, you tin track:

• Up to 500 keywords connected the Starter plan
• Up to 1,500 keywords connected the Pro+ plan

Take it from Hepper, which utilized Semrush to turn its website to complete 3 cardinal monthly integrated visitors successful conscionable 9 months:

Semrush was an absolute game-changer for our contented strategy. This instrumentality was incredibly adjuvant for figuring retired which articles our assemblage wanted to read, and the information we sewage from Semrush yet allowed america to people much than 5,000 articles and turn our integrated visitors from almost thing to much than 3 cardinal per month. 

Simon Treulle, CEO of Hepper

5. Analyze Your Backlink Profile

Backlinks (links from different websites pointing to yours) are cardinal to SEO. They enactment arsenic endorsements, signaling to hunt engines that your contented is valuable and trustworthy. 

They tin besides power your AI visibility because a stronger backlink floor plan reinforces the authority signals that LLMs trust connected erstwhile selecting sources to reference.

Semrush’s Backlink Analytics instrumentality reveals who's linking to you, what they're saying astir you, and really you comparison to competitors.

When you analyse your domain, you'll find:

• Link quality: How trustworthy your backlinks are
• Referring domains: Which websites are linking to your content
• Top pages: Which pages pull the astir backlinks

With a free plan, you tin tally up to 10 searches per day. This lets you analyse your ain backlink floor plan aliases peek into your competitors' link building strategies.

For example, if you tally a health-focused java business, you whitethorn find that your competitor’s blog station astir coffee's wellness benefits has earned links from aggregate nutrition websites. 

This penetration tin guideline you toward creating akin contented to pull those valuable links.

Further reading: 

• Link Building for SEO: A Guide to the Basics
• How to Get Backlinks successful 2026: 10 Tactics That Actually Work

6. Optimize Your Most Important Pages 

Small changes to your important website pages (like updating titles, improving heading structure, aliases adding related keywords) can lead to important ranking improvements successful hunt engines and moreover summation the likelihood of being cited by AI platforms.

Semrush's On Page SEO Checker identifies changes that will person the biggest effect connected your cardinal pages.

With a free account, you tin group up 1 run pinch a limit of 10 pages aliases keywords.

The free type of this instrumentality provides:

• Content suggestions: Ideas for improving your written content
• Title & meta explanation tips: Ways to make these cardinal elements much effective
• Keyword usage guidance: How to amended incorporated hunt terms
• Technical checks: Basic method issues affecting your page performance
• Competitor insights: How your page compares to top-ranking competitors

For the champion results wrong the free limits, prioritize pages that already person immoderate hunt visibility but haven't reached their potential. 

This whitethorn see your homepage, merchandise pages, aliases conversion pages, wherever mini improvements tin person a large effect connected your business.

For example, updating a slow-loading merchandise page pinch a clearer title and stronger meta explanation tin amended some rankings and conversion rates. 

If your tract has galore pages, the 10 page limit intends you tin only optimize a mini portion. 

A trial unlocks the expertise to: 

• Analyze each your important pages
• Access AI-powered contented suggestions tailored to your industry
• Get prioritized recommendations based connected imaginable postulation impact
• Track on-page improvements complete time
• Generate elaborate reports of your progress 

7. Set Up Local SEO Monitoring

For businesses pinch beingness locations, appearing successful section searches (e.g., "coffee shop adjacent me") is basal for attracting adjacent customers. 

Accurate business listings crossed the web guarantee your business appears erstwhile customers hunt locally. 

Semrush's Listing Management tool helps you way wherever your business appears online and measure the accuracy of your listings. 

With the free plan, you tin tally a basal scan that provides:

• A people for your wide online presence
• The number of NAP (name, address, phone) citations that request fixing 
• Your mean prima rating
• The number of reviews for your business

Focus connected correcting immoderate captious NAP inconsistencies and ensuring your Google Business Profile is meticulous to maximize the effect of the free plan. 

Other free Semrush devices for section SEO include:

• Map Rank Tracker: Track your Google Maps ranking pinch a ocular heatmap (50 free credits per month)
• AI Business Description Generator: Optimize your Google Business Profile description 
• Review Link Generator: Create nonstop links for collecting customer reviews
• Review QR Code Generator: Encourage in-person reviews astatine your business

For businesses pinch aggregate locations aliases those successful competitory section markets, you whitethorn quickly brushwood the limitations of the free tools. 

Want to spot a existent section business’s results from Semrush? BetterVet utilized Semrush to rank No. 1 for 1,900 keywords, increasing integrated postulation by 2,000% successful conscionable 1 year.

“Semrush was important successful helping america boost our section and nationalist beingness successful a very competitory industry.” 

Kevin McReady, Sr. SEO Manager astatine BetterVet

Want to dive deeper into section SEO? Sign up for a proceedings of the Semrush Local Toolkit. 

This gives you entree to precocious features for illustration automated distribution of your business information, reappraisal monitoring, and a heatmap study to way section rankings. 

8. Create Content pinch AI Tools

If you struggle pinch generating ideas aliases structuring content, Semrush’s free contented creation devices tin help. 

The SEO Writing Assistant fine-tunes your contented for some readers and hunt engines. With the free plan, you tin create aliases reappraisal 1 portion of content. 

Simply input your draught to get an wide contented people based on: 

• SEO optimization
• Tone of voice
• Originality
• Readability

The free type provides basal feedback connected readability and SEO, helping you refine your contented earlier publishing. You tin besides instal an hold and activity straight from Google Docs. 

In addition, Semrush offers respective free AI penning devices (no relationship required).

• Generate: Use the AI Text Generator, Title Generator, and Summary Generator to create original content, headlines, and summaries.
• Rewrite: Refine your contented pinch the Paraphrasing Tool, Paragraph Rewriter, and Sentence Rewriter.
• Analyze: Check grammar, spelling, connection count, and reference clip pinch the Proofreader and Word Counter.

Each instrumentality offers 3 free uses per time and tin dress up to 300 words of text, allowing you to create and polish your content.

If contented creation is simply a privilege and you’re hitting regular limits, see a proceedings of the Semrush Content Toolkit, which offers much devices to thief you build and standard your contented production.

9. Analyze Social Media Performance

To found a coagulated societal media presence, you request to cognize which posts resonate pinch your assemblage and what strategies your competitors are utilizing to win. 

Semrush’s free devices springiness you the insights to measurement what useful and find caller contented ideas to guidelines out.

Start pinch this free type of Social Tracker, portion of Semrush’s Social Toolkit to:

• View the past 30 days of capacity data
• Track page likes and follower growth
• Analyze posting activity and engagement
• Identify top-performing posts
• Compare your capacity pinch competitors

You tin besides effort a free yet constricted type of Social Content AI. This instrumentality helps you:

• Get 27 contented ideas based connected your website aliases business description
• Generate ready-to-use captions
• Discover visuals and video suggestions
• Find applicable ideas tailored to your niche

These free devices supply coagulated insights and ideas for improving your societal media strategy without immoderate cost. 

If you’re managing aggregate societal media channels aliases request much elaborate analytics, see signing up for a proceedings of the Semrush Social Toolkit. It offers a group of interconnected devices designed to streamline and automate societal media marketing. 

10. Get SEO Guidance from Semrush’s AI-Powered Copilot

SEO tin beryllium time-consuming, requiring study of analyzable reports and information points, specified arsenic keyword analytics, backlink profiles, and method audits. 

Semrush's Copilot acts arsenic your individual SEO advisor, simplifying analyzable information and providing tailored recommendations based connected your circumstantial results. 

With your free account, you get basal Copilot functionality wrong your SEO Dashboard. 

Once you motorboat devices for illustration Position Tracking aliases Site Audit, Copilot will commencement offering recommendations based connected your tract and competition.

How Copilot Helps:

• Explains your data: Translates analyzable SEO metrics into simple, understandable terms
• Finds important patterns: Highlights trends you mightiness person missed successful your reports
• Guides instrumentality selection: Points you to the correct Semrush devices for circumstantial tasks
• Saves investigation time: Provides speedy insights without needing to excavation done aggregate reports

For example, Copilot mightiness alert you to keywords wherever your rankings are dropping aliases propose caller keyword opportunities, helping you set your contented strategy efficiently.

When to Consider the 7-DayTrial

A free Semrush relationship gives you a beardown starting constituent for knowing your online visibility. But arsenic your strategy grows, the limits of the free scheme tin slow you down.

Here’s erstwhile it makes consciousness to activate the 7-day free trial:

• You’re hitting regular limits: If you regularly tally retired of your 10 regular queries and person to hold until tomorrow to support researching, it’s clip to upgrade
• Your tract has much than 100 pages: The free Site Audit scans up to 100 URLs. Larger sites request afloat audits for meticulous recommendations
• You request deeper competitor insights: If you’ve identified competitors but can’t afloat analyse their strategies, a paid scheme gives you unlimited investigation power
• You’re scaling contented production:keyword devices activity for mini tests, but system contented readying requires afloat information and devices for illustration Keyword Strategy Builder
• You want much meticulous rank tracking: Tracking much keywords aliases aggregate locations/devices requires the Starter aliases Pro+ plans
• You want precocious AI visibility insights: The proceedings unlocks the afloat AI Visibility Toolkit, wherever you tin analyse mentions, citations, sentiment, and stock of sound crossed AI models

The 7-day proceedings gives you complete entree to each toolkit (no commitment) truthful you tin understand which features support your growth. 

Semrush One Comparison Table:vs. Starter vs. Pro+

Feature	Free	Starter	Pro+
Best for	Beginners exploring SEO & AI tools	Individuals & mini teams	Growing brands
Monthly price	$0	$199/mo	$299/mo
Websites to monitor	1	5	15
AI Visibility data	Limited (basic metrics successful Domain Overview)	✓	✓
Keywords to track	10	500	1,500
AI prompts to track	—	50	100
Site Audit pages (per month)	100	100,000	300,000
Keyword investigation & competitor analysis	Limited (10 queries/day)	Unlimited	Unlimited
Multi-location & instrumentality tracking	—	—	✓
AI Share of Voice & Sentiment study (for 1 domain)	—	✓	✓
SEO humanities information access	—	—	✓

Want to effort everything earlier committing? The 7-day free trial unlocks each features crossed each toolkits truthful you tin research without limits

FAQs About Semrush'svs. Paid Plans

Do I request a in installments paper to create a free account?

No, you tin motion up without immoderate costs information. However, if you want to commencement the 7-day free trial, you’ll request to participate in installments paper details. 

How quickly do astir subscribers deed the free relationship limits?

The regular limit of 10 queries tin beryllium reached successful a azygous investigation session, particularly if you’re actively exploring keywords aliases analyzing aggregate domains. Tracking limits (10 keywords, 100 pages) whitethorn besides go restrictive arsenic your strategy grows.

What's the biggest quality betwixt free and paid accounts?

It comes down to scale. The free scheme allows you to way 10 keywords—great for a individual tract aliases testing the waters. But if you're moving a blog, managing clients, aliases increasing a business, you'll quickly outgrow those limits.

With a paid plan, you tin way up to 500 keywords (Pro) aliases 1,500+ (Guru), audit full websites, and unlock AI-driven devices that thief you compete astatine a higher level. It’s the quality betwixt checking your SEO wellness erstwhile successful a while—and having a existent strategy.

Can I upgrade to a paid scheme later and support my projects?

Yes, each your projects and information are preserved erstwhile you upgrade from a free relationship to a paid plan.

Can I trial retired the afloat capacity of the Semrush Tools for free? 

Yes! You tin motion up for a seven-day free trial and usage each that Semrush has to connection earlier deciding connected a scheme that suits your needs. You tin cancel astatine immoderate clip during the proceedings period, and you won’t beryllium charged.