We Now Know When Apple's Big iPhone Event Will Happen

Aug 26, 2026 11:30 PM - 1 hour ago 1

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for astir a decade. His squad covers each things technology, including AI, smartphones, computers, crippled consoles, and subscriptions.

You don't request to travel leaks and rumors to cognize that Apple will denote the iPhone 18 adjacent month. The institution has revealed caller iPhones erstwhile a twelvemonth each twelvemonth since its first smartphone motorboat backmost successful 2007. The existent unknown, of course, is what time exactly Apple will make these announcements. As of Wednesday, we cognize for sure.

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Apple conscionable announced its adjacent large iPhone event

Apple has group an charismatic clip and day for its iPhone 18 announcement. The institution is scheduled to footwear disconnected its keynote connected Wednesday, Sept. 9 astatine 10 a.m. PT. While Apple is inviting immoderate media members to be successful person, anyone tin watch the position unrecorded online. Apple's elder vice president of Worldwide Marketing, Greg Joswiak, confirmed the keynote successful a station connected X:

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What will Apple denote astatine its iPhone event?

We don't cognize for sure what Apple will uncover connected Sept. 9, but leaks and rumors springiness america immoderate bully guesses. The mathematics tells america that Apple will spell from the iPhone 17 to the iPhone 18 this year, while the leaks suggest that we'll spot the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable "iPhone Ultra."(Apple whitethorn hold the modular iPhone 18 to 2027, per rumors.)

What do you deliberation truthful far?

The iPhone 18 Pro and iPhone 18 Pro Max will apt beryllium modular upgrades from the iPhone 17 Pro series: Expect amended cameras, bigger batteries, caller colors (including the caller "light blue" and "dark cherry"), the caller A20 chip, and higher value tags. The prima of the show will beryllium Apple's first foldable iPhone, which will travel pinch galore of the aforesaid internals arsenic the iPhone 18 Pros, but whitethorn vessel pinch Touch ID alternatively of Face ID, and, of course, pinch 2 show types: a smaller outer display, which opens up to uncover a larger soul display. This mightiness beryllium Apple's astir costly iPhone yet, fetching complete $2,000, but we'll person to hold and spot erstwhile Apple officially announces its value tag.

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