Graze Joins Flipboard

I've spent my full master life reasoning astir what it intends to beryllium online — really it shapes us, really we style it done our cultures, our institutions, and our code, and how, complete the years, we've been backed into a type of that life that benefits only a bladed portion of humanity. As online life has settled into being a load base pillar successful each our lives, I can't deliberation of much captious activity than what we're trying to do astatine Graze.

The activity itself is simple: we build devices to make moving your ain societal algorithm easy. The wager is much profound. The algorithm is simply a platform's crown jewel, and has been wielded against galore to service a prime few. We activity to diffuse that powerfulness truthful wide that nary azygous entity wields it ever again - some arsenic a civilized cause, arsenic good arsenic a push towards a much efficient, much competitory attraction system that useful amended for everyone.

What began arsenic a provocation connected my blog has go the astir important activity I've done successful my career. In 21 months, we've sent complete 41 cardinal posts to 12 cardinal people, and I'm much convinced than ever that we person the playbook for really to re-orient the attraction economy, and commencement pulling america backmost retired of the widening gyre. To return america to the adjacent shape of that work, we're joining Flipboard.

Running a institution is simply a batch much than conscionable building a merchandise and articulating a imagination group judge in. More often than not, we recovered ourselves slowed down by being a mini squad wearing a half twelve hats we didn't cognize we needed astatine the start. As I sewage person pinch Mike complete the past year, I realized that overmuch of that was duplicative of the difficult activity Flipboard had already done, and would return years we can't spend successful bid to prehend the "open social" moment. It started to gel that moving much intimately together would thief america move faster and multiply our effect by bringing the caller aspects of our activity into Flipboard.

More than immoderate different company, Flipboard sees the opportunity unfastened societal presents, and has been investing heavily. Mike and I stock a imagination of creating an attraction system that useful for everyone, and arsenic the onslaught of generative AI starts to clog the pipes of bequest platforms, we some profoundly judge that a curatorial domiciled successful shaping "the algorithm" is the only sustainable measurement to tally that attraction system into the future.

Combined, we go 2 halves of 1 machine. Surf will beryllium the browser for the unfastened societal web — wherever group spell to publication and observe feeds crossed Bluesky, Mastodon, Threads, RSS, and more. Graze will beryllium the motor nether those feeds — really a curator builds, tunes, and monetizes 1 without penning a statement of code. Browse connected 1 side, build and get paid connected the other. And together, successful joining forces, we service tens of building atop unfastened societal protocols.

For our existing users and their readers: the ngo is still the same, and our merchandise is not going distant – this alteration only expands our capacity arsenic our squad is capable to afloat perpetrate to shipping the motor we request to toggle shape the attraction system and make the committedness of unfastened societal real. We started Graze to thief build an attraction system without kings — a web wherever the group who do the activity ain it and get paid for it, and nary azygous proprietor decides what everyone other sees. The protocols made that possible, and we're moving to make it real.