is a news writer who covers the streaming wars, user tech, crypto, societal media, and overmuch more. Previously, she was a writer and editor astatine MUO.
The White House claims the Donald Trump-owned Truth Social is the “most powerful and celebrated societal media level successful the world.” The statement, provided to The New York Times by White House spokesperson Davis Ingle, is astatine likelihood pinch the personification counts from immoderate of the biggest societal media platforms connected the web.
Data gathered by MCP shows YouTube is the astir celebrated level successful the world, pinch 2.65 cardinal monthly progressive users. Facebook comes successful 2nd pinch 2.39 cardinal progressive users astir the globe, followed by TikTok pinch 2.21 cardinal and Instagram pinch 1.99 billion. Truth Social doesn’t make MCP’s apical 10 list, which shows Elon Musk’s X and Meta’s Threads astatine the bottommost pinch 450 cardinal and 223 cardinal users, respectively. Even those platforms way Pinterest, which is listed pinch 579 cardinal world users.
Truth Social’s postulation appears to beryllium declining. As reported by the NYT, information from Similarweb suggests that the number of monthly visitors to Truth Social dipped 36 percent successful July compared to the aforesaid clip past year. From January to July 2025, an mean of 28 cardinal group visited Truth Social each month, while this number fell to 25 cardinal during the first 7 months of 2026, according to the NYT. Last month, Truth Social launched its $100,000 / period subscription to summation early entree to posts from Trump and different salient users, raising concerns astir corruption.
The NYT study specifications Trump’s posting patterns connected Truth Social, which often see AI-generated images, specified arsenic 1 showing his head connected Hulk Hogan’s body and another hitting a cut-out of Iran pinch a hammer brandishing the American flag. Ingle cites President Trump’s “authentic voice” arsenic the logic for the platform’s alleged popularity, adding it’s wherever “he communicates straight pinch the American group and the world without the biased media taking him retired of context.”
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