The Trust Signals That Get Your Brand Cited By AI Overviews, Just Like Freshpet [Webinar]

When a purchaser asks AI what to choose, the reply names 2 aliases 3 brands and skips the rest.

Freshpet is 1 of the brands consistently cited.

Screenshot of Google SERP for [best refrigerated canine food] featuring Freshpet, August 2026

AI Overviews Consistently Cite Freshpet By Name

On August 20, successful this live session, Freshpet’s integer squad and the GEO specialists astatine Intero Digital locomotion done the steps they took to gain AI’s trust.

AI Overviews Cite The Brands They Can Trust, Not Just The Ones That Rank

Rankings beryllium relevance to a query.

Citations require more: spot signals the strategy tin verify astir the marque itself.

That’s why a marque tin clasp the #1 spot while the Overview supra it names 3 competitors, and it’s why the hole is buildable; Freshpet’s citations are the proof.

Screenshot of Google SERP for [best caller canine food] featuring Freshpet, August 2026

In This Webinar, You’ll Learn

• The credibility signals down AI citations. Which inputs determine whether AI Overviews and chat assistants mention your marque by name, shown done what moved Freshpet’s existent results.
• Why marque estimation doesn’t transportation over. Why a marque shoppers cognize and spot tin still beryllium missing from AI answers, and what fills that gap.
• How to cheque and adjacent gaps successful marketplace share. The step-by-step reappraisal Freshpet ran to spot wherever AI answers costs them share, runnable by 1 personification pinch nary typical tools.

About the Speakers

Steven Elwell, Senior Director of Digital Marketing astatine Freshpet, brings the in-market results: what his squad built, what moved, and what didn’t. He’s joined by Brittni Ratliff, Vice President, and Cosima Compton, Director of SEO & GEO Communications astatine Intero Digital, the squad down the GEO process Freshpet ran.

Bring your ain brand’s toughest question; the convention closes pinch unrecorded Q&A.