The Man Behind Boxing’s Biggest Media Brands

Rick Reeno has spent much than 2 decades beating boxing media to the punch. In 2003, that meant building BoxingScene into a round-the-clock news operation. Today, it intends taking halfway shape arsenic CEO and nationalist look of The Ring.

For conflict fans, The Ring carries weight nary different outlet does. Founded successful 1922 and nicknamed “The Bible of Boxing,” it has classed fighters, crowned champions and documented the athletics from Jack Dempsey to Naoya Inoue.

Since Turki Alalshikh acquired the publication from Golden Boy Promotions successful 2024, Reeno has helped bring it backmost to people while intimately assisting pinch expanding the marque into events, video, podcasts and imagination contests. The Ring has besides put its complete people archive online, making love backmost to its first rumor and giving fans free entree to much than a period of boxing history.

“It was clip to reimagine our integer beingness from the crushed up,” Reeno said erstwhile the caller tract kicked disconnected successful January. “This relaunch reflects who we are now, and wherever we’re going.”

“Where we’re going” has progressively meant getting person to the fights themselves. In 2025, The Ring staged its first U.S. paper successful New York City, putting Ryan Garcia, Devin Haney and Teofimo Lopez nether the lights successful the mediate of Manhattan. Reeno told the Associated Press  the arena could person sold retired anywhere, but he wanted fans to look backmost decades later and retrieve “that crazy arena successful the bosom of Times Square.”

That aforesaid big-event reasoning showed up astatine the Canelo Alvarez-Terence Crawford motorboat successful Riyadh. Reeno walked onstage pinch a civilization type of The Ring’s title belt, built for what he called “a mega-fight of this magnitude.” The loop costs £140,000, aliases astir $188,000, and was, successful his words, “by acold the astir costly Ring loop ever created.”

The stages are bigger now, but Reeno’s publication connected boxing fans hasn’t changed. They want to consciousness adjacent to the action, and he has spent his profession uncovering caller ways to put them there. That small heart is what made BoxingScene worthy buying.

CBS Sports Digital acquired the tract successful 2018 and kept Reeno astatine the helm, wherever he promised “up-to-the-minute, meticulous and breathtaking news from each area of the boxing world.” The woody put his independent cognition successful the aforesaid portfolio arsenic CBSSports.com, 247Sports and SportsLine, giving BoxingScene the benignant of media exit astir boxing outlets ne'er get. When CBS merged pinch Viacom and the institution later took the Paramount name, BoxingScene moved pinch it. Reeno stayed connected arsenic managing editor until 2024, closing retired a tally that started pinch a boxing website he built himself.

Reeno joined The Ring arsenic COO later that twelvemonth and became CEO successful July 2025. By the pursuing spring, the publication was presenting Tyson Fury’s comeback against Arslanbek Makhmudov astatine Tottenham Hotspur Stadium, pinch Netflix making the main paper available to its much than 325 cardinal subscribers worldwide. The prelims streamed done The Ring’s ain channels, giving the outlet different nonstop statement to conflict fans.

Reeno has besides turned entree into programming. On the Mr. Verzace Podcast, he has put Haney and Brian Norman Jr. successful the aforesaid room, sat Lopez crossed from Shakur Stevenson and landed a associated question and reply pinch Inoue and Junto Nakatani.

Those conversations are reaching an assemblage that has grown fast. Sports Business Journal reported that The Ring’s YouTube transmission went from astir 7,000 subscribers successful January 2025 to 268,000 by mid-March. By precocious June 2026, vidIQ counted 1.24 cardinal subscribers and much than 336 cardinal views.

Reeno spent 21 years building BoxingScene into a institution CBS wanted to buy. His caller occupation began pinch a overmuch older name, but The Ring’s caller maturation suggests he knows precisely what to do pinch it.

Rick Reeno has spent much than 2 decades beating boxing media to the punch. In 2003, that meant building BoxingScene into a round-the-clock news operation. Today, it intends taking halfway shape arsenic CEO and nationalist look of The Ring.

For conflict fans, The Ring carries weight nary different outlet does. Founded successful 1922 and nicknamed “The Bible of Boxing,” it has classed fighters, crowned champions and documented the athletics from Jack Dempsey to Naoya Inoue.

Since Turki Alalshikh acquired the publication from Golden Boy Promotions successful 2024, Reeno has helped bring it backmost to people while intimately assisting pinch expanding the marque into events, video, podcasts and imagination contests. The Ring has besides put its complete people archive online, making love backmost to its first rumor and giving fans free entree to much than a period of boxing history.